9 Easy Ways to Market Your Podcast
It's a competitive landscape out there in the world of podcasting. In the past 5 months, I've seen a nearly 50% decrease in monthly podcast production, but the audience is still here and growing.
Hear about the challenges of growing a loyal audience and the importance of staying aware of current trends.
There are 9 proven ways to market your podcast in 2023, which includes
- using email marketing,
- collaborating with influencers and thought leaders,
- utilizing local SEO,
- providing excellent customer service,
- developing a strong brand identity,
- optimizing social media,
- investing in content marketing,
- running paid advertising campaigns, and
- hosting events or workshops.
Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.
Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.
The Circle of Experts are:
Yasmine Robles from Robles Designs
Tonnisha English-Amamoo of TJE Communications
Brett Johnson, My Podcast Guy, from Circle270Media Podcast Consultants
Music from #Uppbeat (free for Creators!):
https://uppbeat.io/t/abbynoise/face-game
License code: IUDJXGXP8JAXJVJS
Copyright 2024 Brett Johnson, My Podcast Guy™
Transcript
But...
The competitive landscape of podcasting is at an all-time high. Marketing your podcast is no longer a nice-to-have but a must-have. As a podcaster, you want to attract listeners, increase your podcast's brand awareness, all the while actually running your business!
Overall, marketing is an important part of running a successful podcast for your business, as it helps you reach and connect with potential customers and build long-term relationships with them.
Set yourself up for a strong:
Use email marketing: Email marketing is one of the best ways to reach and engage with your listeners and potential listeners. Building a database through your newsletter database ensures you have an engaged audience that has opted in to hear from you. Make sure you include a signup form on your website and promote it through your podcast and social media.
Collaborate with influencers and thought leaders: Partnering with influencers in your industry or niche can help you reach a new audience and build credibility for your podcast, and your business. Research podcasts in your niche and reach out to see if you can guest on their podcasts or invite the hosts to guest on your podcast.
Utilize local SEO: Optimizing your online presence for local search can help your business's podcast show up in search results for listeners in your interest area. Listen to The Circle Sessions featuring one of our Circle of Experts, Yasmine Robles, from Robles Designs.
Customer Service is Key: There is no better way to build a brand and grow your podcast than by providing excellent customer service. What do I mean by customer service? Be available for listeners by having your contact information easily found. Be where they are on social media and react to comments or questions in a timely fashion. Additionally, take the time to ask your listeners how they feel about your podcast. Ask for feedback and give a shoutout on your podcast to those that do contact you.
Develop a strong brand identity: The key to any successful marketing strategy starts with a strong brand. Strive for a consistent and cohesive brand image to help your podcast stand out and build trust with listeners. This includes everything from a visually compelling logo that carries over into your website design. Be sure to capture the authentic "you" with your messaging and tone of voice that represents your brand.
Optimize social media: Social media platforms like LinkedIn, Facebook, Instagram, and Twitter can be powerful and cost-effective marketing tools, especially for any size or stage of podcast. Streamline your efficiency by planning your content out in advance and use scheduling platforms to make it easier on you if you are doing everything yourself or have a small team. Use these platforms to connect with your target audience, share updates about your podcast, and engage with current and potential listeners. If you need ideas about how to do social media better, Listen to The Circle Sessions featuring one of our Circle of Experts, Tonnisha English-Amamoo from TJE Communications.
Invest in content marketing: Creating and sharing valuable, relevant, and consistent content can help you attract and retain a clearly defined audience. Podcasting is one of the best ways to get the best ROI on your content creation investment. Record an episode one time and then repurpose it into multiple different pieces of content such as blog posts, social media, articles and more.
Run paid advertising campaigns: Paid advertising campaigns, such as Google AdWords or Facebook Ads, can help you reach a larger audience and drive traffic to your podcast website. Start with a small budget and test how the ads are converting. Increase your budget as needed.
Host events or workshops: Hosting events or workshops can be a great way to build buzz for your podcast. These events can be virtual or in person. Invite subject matter experts to participate and ask them to share the event out to their fans and followers. If you need more ideas like this, be sure to listen to The Circle Sessions featuring one of our Circle of Experts, Don The Idea Guy.
