Podcasting for Business Growth: Why It's the Future

Brett Johnson [: 00:00:13

Welcome to The Circle Sessions featuring The Circle Of Experts. The Circle Of Experts are Yasmine Robles from Robles Designs, Tonnisha English Amamoo of TJE Communications, and Don The Idea Guy. I'm Brett Johnson from Circle 270 Media Podcast Consultants. Each week, one of The Circle Of Experts joins me to talk about critical aspects of growing your podcast. We focus on marketing, social media, monetization, and website design, and the implementation of all these together. This week, you've got me, Brett Johnson, affectionately known to my clients as My Podcast Guy. We are recording in a new studio. I'm gonna do some sound checking as well as some EQ.

Brett Johnson [: 00:00:56

And if you're hearing a A little bit of sound. That sounds a little different than what you're used to. It's just some trial and error with a new studio, but we do wanna put out a podcast episode For this week, that is talking about why podcasting is the future for your business. In my experience working with our clients, there are 4 ways that podcasts can benefit your own business. Number 1, traffic generation. Not only can podcasts be shared internally, but they can also be used to target your audience of consumers. Think about what your ideal target market wants to hear from you in 15, 20, maybe even 30 minutes. It's as if you're talking to them 1 to 1 and they're absorbing all you have to say.

Brett Johnson [: 00:01:41

That is an incredibly powerful tool to have in your arsenal. The added bonus is that if they like your content, they're gonna talk about it, your brand, and your business to others increasing your traffic. Number 2, convenience. Your audience and clients can listen to your podcast on the go, giving them the option to multitask While still consuming your episodes with little to no effort. Once your listener subscribes to your podcast, your episodes are gonna automatically be added to the library, Meaning, they don't have to search for each new episode using keywords. You and your words will already be waiting for them. Number 3, brand building. Giving your market and audience different ways to consume your content and showing that you're an expert in your field Gives you brand power.

Brett Johnson [: 00:02:29

And number 4, additional revenue streams. If you become successful in publishing and engaging different audience types, The industry can be quite lucrative. In the US alone, podcast ad revenue is expected to reach well over $2,000,000,000. The more consistent you are in your efforts, the more you'll grow. Consistency and that ever omnipresence are key. If you're just getting started launching your very own podcast for your business and you're deciding on which route to take, I would highly suggest contacting us Here at Circle 270 Media Podcast Consultants, you can schedule a time through either at www.circle270media.com or www.mypodcastguy.com All that information is in the podcast show notes as well as sign up for my weekly open the mic newsletter while you're there.