Unlocking Opportunities: The Value of Being Featured on Podcasts
In this episode of The Circle Sessions, host Brett Johnson discusses the benefits of being interviewed on podcasts. He emphasizes the opportunity to reach a highly targeted and engaged audience, as well as the potential for building relationships with influential podcast hosts. Brett highlights the relatively low time commitment required for podcast interviews and compares it favorably to other promotional activities.
Additionally, he underscores the trust-building potential of audio content and its role in increasing website traffic. Brett also encourages patience and persistence in leveraging podcasting as a long-term content marketing strategy. He invites listeners to connect with him to explore how podcasting can benefit their businesses over the next 12 months and shares his contact details for further discussion.
Overall, the episode provides valuable insights into the advantages of being a guest on podcasts and demonstrates Brett's expertise in podcast consulting, marketing, and content strategy. Listeners are encouraged to consider podcast interviews as an effective method for expanding their reach, building relationships, and enhancing their credibility in their respective industries. Brett's practical advice and strategic approach make this episode an essential listen for anyone seeking to optimize their podcasting efforts to grow their business.
1) Build relationships with influencers in your industry - networking!
2) They don’t take a lot of time to do
3) Increase your trust factor
4) Increase visitors to your website
Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.
Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.
The Circle of Experts are:
Yasmine Robles from Robles Designs
Tonnisha English-Amamoo of TJE Communications
Brett Johnson, My Podcast Guy, from Circle270Media Podcast Consultants
Copyright 2024 Brett Johnson, My Podcast Guy
Music from #Uppbeat (free for Creators!):
https://uppbeat.io/t/abbynoise/face-game
License code: IUDJXGXP8JAXJVJS
Transcript
Welcome to The Circle Sessions featuring The Circle of Experts. The Circle of Experts are Yasmine Robles from Robles Designs, Tonnisha English-Amamoo of TJE Communications, And Don The Idea Guy. I'm Brett Johnson from Circle 270 Media Podcast Consultants. Each week, one of The Circle of Experts joins me to talk about critical aspects of growing your podcast. We focus on marketing, social media, monetization, and website design, And the implementation of all of these. Well, this week, you've got me, Brett Johnson, known to my clients as My Podcast Guy. Why you should get interviewed on podcasts? Well, when you get interviewed on a podcast, you can trust that you'll be heard by a a highly targeted An engaged audience. Of someone is willing to listen to a 30, 45, 60 minute interview with you, you can bet that they're interested in your topic.
Brett Johnson [:Let's cover 4 great reasons to be interviewed on podcast. Build relationships with influencers in your industry, Also known as networking. Yeah. The one thing all podcast hosts have in common is influence. They have audiences of people who choose to listen to them. So for that reason alone, Building a relationship with these people is a pretty darn good idea. Being interviewed on someone's podcast is a great way to kick start a relationship with them, which can lead to a number of opportunities like referrals to other podcasts, repeat interviews on their podcast, in person speaking engagements, guest blogging, Even partnerships or joint ventures, they don't take a lot of time to do. Not counting the amount of time it takes to find a podcast and schedule an interview, It just doesn't actually take a lot of time to record a podcast interview.
Brett Johnson [:Most podcast interviews are between 30 to 45 minutes long, And that is plenty of time to tell your story and share some of your best advice. Compare that to the amount of time it would take you to write an article for another website, Probably a few hours. Correct? 30 to 45 minutes of your time in exchange for exposure to hundreds, maybe thousands of listeners is a pretty good use of your time. Increase your trust factor. Well, audio content, as we know, because we're podcasters, is very personal. And when someone hears your voice, they can almost immediately decide if they like you. And as they listen to you share your story and advice, they get to know and trust you. Increase visitors to your website.
Brett Johnson [:Most podcast hosts create a blog post usually from their podcast show notes For each episode, they publish. So on that page, they'll typically include a link to your website so The listeners can learn more about you or get in touch with you if they want to. It's also pretty standard for a podcast host to mention your website in the podcast or ask you how their listeners can reach you During the interview, both scenarios help bring more visitors to your website. Podcasting is a marathon, not a sprint. Be patient, Take action and apply yourself. And let's talk about what podcasting can do for your business in the next 12 months. Whether you're b The c or b to b, We can create a content marketing strategy that will work for you. Connect with me if you'd like to talk more about this.
Brett Johnson [:My calendar is available On my Circle 270 Media Podcast Consultants business website at circle270media.com, or if it's easier to remember, just go to My Podcast Guy dot com. While you're there, be sure to, subscribe to my free weekly My Podcast Guy newsletter. It's chock full of podcast news you may have missed as well as social media, podcast marketing and audio production tips and insights on how to grow your business podcast.
