Building Your Personal Brand: A Guide for Podcasters and Entrepreneurs

Brett Johnson [: 00:00:00

Welcome to the Circle sessions featuring the Circle of Experts. Each week, one of the Circle of Experts joins me to talk about critical aspects of growing your podcast. The Circle of Experts are Yasmine Robles and Izzy Dadosky from Rebel Marketing, Tonnisha English Amamoo of TJE Communications, and Don The Idea Guy. I'm Brett Johnson, My Podcast Guy from Circle 270 Media Podcast Consultants. This week, Yasmine and Izzy are here. They work alongside clients to design a website that's driven by strategy, looks amazing, and that you can use to grow your podcast, and then in turn, your business as well. Yasmine and Izzy, thanks for joining me today.

Yasmine Robles [: 00:00:39

Thank you so much for having us.

Brett Johnson [: 00:00:41

Sure. Hey. We wanted to talk about, building a personal brand. And I think a lot of content creators, businesses, don't really think about they they know what they want to do, whether it's creating this product or this content or whatever, but they don't really think about how do you as a business, as a person look like to the outside world. And and I think what we're talking about today is gonna be a great guide for podcasters and entrepreneurs as well. So, Yasmine, let's take a look at, we need to define that unique value proposition, a UVP as you put it. Talk about what that is, what what you're thinking it is.

Yasmine Robles [: 00:01:23

So a UVP I mean, if you wanna think have it sound really, really snazzy, you can say a UVP unique value proposition, but it's basically what makes you what identifies you as unique and how you particularly solve issues for your audience. It depends on what niche you're in, but, really, that's that's the whole the basic, what it what it means.

Brett Johnson [: 00:01:49

Right. Yeah. Well, I think too, I, you know, I've struggled with this as well too. Maybe let's take a look at this as and I'll ask you. Does it have to be defined in stone right out of the chute, or is it just, like, just get started and it can always evolve?

Yasmine Robles [: 00:02:06

Well, I personally am of the personality of that. Just go ahead and do it and then figure it out. Build a plane as you go or just don't crash it nowadays. But I think really figuring out who you are and what you're offering and the only way you can figure that out or even, like, if you're figuring out basic things in life, like what do I really like to do? What hobbies do I like? You were not gonna know that until you try a few out. So if you don't know what your unique value proposition is yet, that's fine. Do a couple of different things in order to be able to figure that out and how what problems you can solve for people, how they describe their problems because you might be describing them in a different way. I like to go back to the personal trainer kind of thing where it's you might be saying let's get healthy and I might be hearing, there's another thing for me to do. And that does not sound delicious as delicious as a cheeseburger might be.

Yasmine Robles [: 00:03:03

So really understanding what problems unique problems you solve for your audience, how to message that to them, that they in a way that they will understand. So if you're talking to a different generation, Gen Z versus millennial, it's a different language almost, and how you present yourself to them and help them solve. I don't know if, Izzy, you wanna add anything to it.

Izzy Dadosky [: 00:03:27

I think you got that section covered.

Brett Johnson [: 00:03:29

Yeah. Yeah. Well and and this leads to the next, Izzy, the next idea that you guys wanna talk about I think is really good, is to have that clear brand voice. And I in my mind, as soon as I read that, I'm thinking is, with your brand voice is be yourself. Because if you have to fake it, you're not gonna do it. Don't be somebody you're not. Is that what you're kinda bringing, to the plate here with a brand voice?

Izzy Dadosky [: 00:03:58

Yeah. And just also making sure it's consistent throughout. If, like, your website tone is different than your social media tone, sometimes I just feel like your message kinda gets a little bit lost or they're trying to, like, figure out who you are and, like, what you're doing. Like let me think of an example. Like, Duolingo. Duolingo is, like, funny, and that's what they focus on as a brand because it, like, gets them a lot more individuals, like, signing up for Duolingo. But on their website, it's also worded professionally, but they still have those, like, fun little tweaks in there. And if they didn't have that, then it would just be like, oh, you're just trying to, like, have a social media scheme against a bunch of people to have them sign up.

Izzy Dadosky [: 00:04:44

So it's really important to just, like, make sure that what you're putting as your brand voice is consistent through every channel or else it might just seem, like, disingenuine.

Brett Johnson [: 00:04:54

Yeah. I could see that too being consistent that if anybody would meet you at the grocery store or at a networking event that's like, wait a minute. You're so much different than you are on your videos and such. Yeah. The the all of a sudden, there's a disconnect in a huge way. Again, being that be be true to yourself almost. Yeah.

Izzy Dadosky [: 00:05:12

Yeah. And it's just like, if you talk to me, I'm gonna talk to you as I would my friends because I just I can't I can't fake being somebody else. So it's like Yeah. In the professional setting, you'll, like, get, like, a toned down version, but you're still gonna see, like, my personality come out.

Brett Johnson [: 00:05:28

You know

Izzy Dadosky [: 00:05:28

what I'm saying? Because if I walked up to you and was like, hi. How are you guys doing today? Everybody would think, like, I'm being held hostage with the gun to my head. So it's like, you have to be, like, making sure you're putting, like, your own self within your branding or else it just seems like you're being a fake. So

Brett Johnson [: 00:05:44

Right. Right. Yeah. And then it comes down to our next topic of you in designing a consistent visual identity. That's one thing I'm really bad at. I can I have the consistency of audio? I'm not a very visual person, but it's really important. I mean, Yasmin, you guys do it really, really well with with Rebel Marketing, and I know everybody that touches you, with what they do. You you emphasize that.

Brett Johnson [: 00:06:10

Can you talk a little bit more about we've we've had previous episodes about color scheme and font scheme and such like that. Can you, you know, kinda maybe that, 10,000 foot look at, you know, having that consistent visual identity?

Yasmine Robles [: 00:06:22

Yeah. So I would say even if if you wanna just simplify it, we have a friend who their color is purple, and she just wears mostly purple and dyes her hair mostly purple. And I think just even thinking of it that way, think of your personal brand, or your podcast, your business as this consistent representation of your personality. So if purple is your color, your website should probably have that same purple. Your social media should probably have a similar look and feel. If it's if it's too overwhelming, if you're like, I just want a subtle touch of whatever that color may be, we have a client who is, basically it's black and white and then a touch of red to the point where we are even borders on the website have gone from five pixels to two pixels in height just because or width of a border just because we wanna maintain that it's a touch of red. It's a little bit of cilantro. You don't want a taco with a bunch of cilantro on it.

Yasmine Robles [: 00:07:25

If that makes sense, if that metaphor makes sense. But really it's staying consistent. So I know some people get overwhelmed. They get a brand guide from a company, and it's like all of these different colors and how to use these colors, what buttons the what colors the buttons should be, what fonts you should use. And, ultimately, I think pick the few things that you can for sure remember. So if it is that font and the particular color of your brand, and then try to make sure take this overall, view of your pamphlets, your website, your business cards, like, bring it all together in one place and say, does this look like it's the same company? And back to what Izzy was saying about that messaging, does it also look at, like, or sound like it's the same company? So if your website is very stuffy, but your social media, you're having a lot of fun, you're very casually dressed, and then you go to a networking event and you're dressed up super, like, to the nines, like, you walk in and you look like you stepped off a runway, Those are three very different ways of speaking to your audience and it's not consistent at all. So we're we're talking about personal brands, about entrepreneurs and podcasters. So for us at Rebel Marketing, that's why we also changed your name because it just didn't feel Roblox designs didn't feel consistent anymore.

Yasmine Robles [: 00:08:39

We kept the similar color scheme. We basically kept the same color scheme, but now the messaging is there. Our quirkiness, our jokes, if we talk about tequila or tacos, it all really does fit. Hopefully, that helps. But if you are feeling overwhelmed with everything needs to be consistent, focus on a couple a couple of things. Make sure your logo looks consistent everywhere, making sure that the colors are consistent and the fonts. And if that's the only thing that you can focus on now because we know that you're inundated as an entrepreneur, then just focus on those, and then you can build up as you go.

Brett Johnson [: 00:09:16

Yeah. Another good example is one of our Circle session, Experts, Don, the idea guy, utilizes the color yellow quite a bit. Now that stems from, a a campaign he had of a a daily post of of a note on a big yellow sticky note, so the yellow piece of it. He even had a yellow jeep for a while. So he really has driven that yellow consistency as part of his branding on his website and such like that. So even if it just comes down to a color, he's accomplished that. He's probably got more to it than that than I realized, but the yellow sticks out. So even just that that simple example that way, it doesn't have to be 10,000 points put together.

Brett Johnson [: 00:09:56

It's like, just pick a color and go with it and and build on that sort of thing too. I just recently, in the past year, finally put together what I felt is a better elevator pitch. And and it it's it it's it's hard because you have to encapsulate what you do for everyone, and you you're the same as I. You do a lot of things for a lot of different clients, but but what is that end result that your clients come together? So, Izzy, talk a little bit about, like, you know, crafting a compelling elevator pitch rather than just saying, I do this, and they go, great. Okay. Give me a business card. I'll see if I can help.

Izzy Dadosky [: 00:10:39

Sorry. Yeah. So elevator pitches can really just range, but with an elevator pitch, you're trying to get as much information as you can in those thirty seconds where it's clear and concise so the peep person actually knows what you're doing. So for us, I feel like we kinda add some flare whenever we're talking to people, when they're like, what do you do? And then we have those, like, words that we have all over our website, like drool worthy websites, like, all this other stuff. But having that down instead of, like, when somebody comes up to you and says, like, oh, what do you do? And you're just like, it kinda gives you gives the person you're talking to, like, oh, they don't they don't know what they do. That, like, type of vibe. So it's definitely important to have an elevator pitch. But I also wouldn't make it seem like you've rehearsed it 5,000,000 times too because sometimes that's a little off putting when, like, someone comes up to you and they're they seem like a robot, and they're like, I do this, this, and this, and, like, seems like they've been practicing it.

Izzy Dadosky [: 00:11:47

I think it's more just, like, having that flow with it. You know what you're going to cover when you're talking to somebody, and it has that general explanation of what you do. So

Brett Johnson [: 00:11:59

Yeah. I I forget where I got this piece of advice on creating one, but it was that focusing on what you do for your clients as the pitch. That way, it's the opportunity to, number one, explain what you do because it's wrapped in that as well as it probably is gonna trigger something in that person's mind you're talking to and, oh, I know somebody that could use your help because they're having that problem. Versus the nuts and bolts of what you do, it's I solve these problems Yep. With what I do.

Yasmine Robles [: 00:12:29

I I would also want elevator pitches, they're very hard to do. But if you've done a message messaging brand guide, so we brand guides can be the visuals, but they can also be the language that you can use with throughout your website when you're speaking with someone. So one of ours that is in on our current business card is and I'm gonna get this wrong, but marketing should fit you like your favorite pair of stretchy pants. So that tells you that we do marketing, but it also gives you a little bit of personality. Like, we want your marketing to fit who you are just like your favorite pair of stretchy pants. We also have, like, the we build jewel worthy websites and brands. But it all it depends on who your audience is because if I'm speaking to a CEO, they might not really understand why they need a new website. So then we can pivot our elevator pitch to focusing on strategy and, like, we help businesses get an ROI from their marketing to obtain their, you know, their growth strategies, etcetera, etcetera.

Yasmine Robles [: 00:13:31

So try to make sure that it's focused on them. You don't wanna say, hi. My name is Yasmin Robles. We are Rebel Marketing. We do this. We do that. We it's not about us. It's really about who you're going to serve and what their ultimate goal is.

Yasmine Robles [: 00:13:45

Because, yes, although we create websites, that's not the end goal. That that's not what rebel marketing is. Rebel marketing is making you money and crafting strategic marketing plans for four to six months sprints or longer, helping you wrangle everything that you've got going on. So think about who you're in front of. A CEO is gonna think differently than, like, a marketing coordinator. So if we're in front of these people, we're gonna speak differently, speak differently to the each of their goals, and you want to lead with the ultimate thing. So if you're a personal trainer, you're not gonna come to me and be like, I'm a personal trainer. I'm I'm gonna make you do a bunch of squats because I don't care.

Yasmine Robles [: 00:14:26

I don't want to plank for a minute. That's does not feel fun to me. But if you tell me, you know, how are you feeling with your skinny jeans? Did you did you slightly overdo it when you were doomscrolling and, like, crying and eating a bunch of chocolates? Like, is that maybe we need to work out a little bit, you know, get some movement in. So meet me meet the audience. Not me. I would never do that. But meet the audience where they're at, speak to the problem that they're having, and then give them the solution the way they would describe it.

Brett Johnson [: 00:14:57

Right. Exactly. And and that kinda leads to your next point too of, you know, building that personal brand of using content that you're already creating and or thinking about creating. So, Yasmin, let's talk about, you know, all the different things that you can do, you know, between blogs and podcasts. That's just that's tip of the iceberg of of what you create using it many, many, many, many more times, but also incorporating it in a really well designed website, which you guys do as well.

Yasmine Robles [: 00:15:26

Yeah. So I I I know Izzy can speak a little bit more to this. I'm going to say just repurpose everything you're creating. So if you're focusing in on your SEO or if we're doing it for you, we're creating those blog posts that are a 2,000 words to get you found in SEO. There's a lot that goes in there. But if we're trying to create those for you, likely you can then repurpose that information for a podcast, for a video. If you're recording the podcast, might as well record a video, see if you can use that. And then you have you can repurpose all of that content for social media.

Yasmine Robles [: 00:16:00

I don't know, Izzy, if you wanna jump in.

Izzy Dadosky [: 00:16:03

Yeah. And then also just with, the blog post and the SEO, for us, what if, like, we're writing your blog post, I typically try to go in and see what keywords are trending for that industry. So then they can have a blog post about what's going on, so then they get those, relevant searches from people who are looking for things like that. But it, like, also just matters for even your website. If you have those backlinks to something that you're tied to, that also brings up a bunch of searches. And then, like, podcasts, they're great for just you promoting yourself and how your brand is. And I think, yeah, that's the only other thing I could think of for that.

Brett Johnson [: 00:16:44

Yeah. I was talking to a podcaster this morning that was having difficulty continuing to blog. Yeah. And he, is is not shy from the camera. He does a really good job in front of the camera. He he can he can vent very well in regards to political problems, business problems, that sort of thing. So he suggested, well, that there's your hurdle. Blog writing a blog is the hurdle.

Brett Johnson [: 00:17:04

Why don't you just create a vlog, yourself on camera for two or three, five minutes? We'll just transcribe that vlog that you created. There's your blog, but you have also created a video as well too. And his eyes just lit up going, I could do that. I said, oh, yeah. For sure. And if that will give you the energy to create content, get away from writing blogs, do the vlog, and that come out of your brain naturally, and we'll create it on the back end. So, really go with what you're comfortable with, or learn yourself over time too. Exactly.

Brett Johnson [: 00:17:38

Engaging authentically on social media, that, to me, our next topic speaks to also understanding what social media you wanna be on. If you wanna engage authentically and you're not an x person, you probably ought to go there. Let's let's dig into that too. I mean, I, I know Izzy can address this probably really, really well at building those relationships. You've had you you have relationships with products online. Let's talk about that. Yeah.

Izzy Dadosky [: 00:18:09

Well, one, who is an x person? X sucks. Nobody wants to be on x.

Brett Johnson [: 00:18:13

Two. And you're an x x?

Izzy Dadosky [: 00:18:16

Yeah. I'm x ing x right now. Yeah. Right. I am brand's target demographic. I love to go on brand's pages and comment stuff that's, like, ridiculous. So Jimmy John's, they followed me on Twitter for long, but then I deleted Twitter. So sorry, Jimmy.

Izzy Dadosky [: 00:18:32

I lost you. Yeah. Skyline was one of their followers for a second, then they unfollowed me. And I don't know why. Skyline, please come back. I'm sorry for whatever I did. But having that engagement with people who are, like, very passionate about your brands just kinda gives them that feedback where it's like, oh my gosh. Like, so excited, and they're probably gonna go tell a bunch of people, like, that that happened, that there's, like, some kind of engagement back or, like, oh my gosh.

Izzy Dadosky [: 00:18:57

They commented back on, like, what I posted and just have that that, maybe their friends will try to go get a response too. So I think it's, like, really smart when brands do that, especially when it's, like, those bigger brands where people everybody kinda knows who they are. So, I mean, like, with Duolingo dying this week, it's just, like, a really sensitive subject, honestly. So he's yeah. The Duolingo owl is dead, if you didn't know.

Brett Johnson [: 00:19:23

Oh, wow. Weird.

Izzy Dadosky [: 00:19:24

But, yeah, it's been been a rough week.

Brett Johnson [: 00:19:26

Mhmm.

Izzy Dadosky [: 00:19:29

Yeah. But having those conversations, like, especially in the comments of those bigger brands, I think it's good for them. But also, like, if I'm commenting, for rebel marketing on some of these posts on LinkedIn or Instagram or whatever, it's, like, getting us engaged on what the brands are doing too. So, like, then that can also, like, kinda set your tone of voice of, what your brand is and different things like that. So and then also you're commenting on can also set that standard as well. So

Brett Johnson [: 00:20:01

Yeah. I'm seeing a quite a and this is just catching my eye. I'm seeing more people taking screenshots of interactions they're having, and posting. This has been more more on LinkedIn because I'm on LinkedIn more often than not, that they post something or they've commented to post, and they're taking a screenshot of that interaction. I to me, that shows that, yeah, it's it's something important. You can showcase that you have interaction and the reverse too. So kinda look at it as a two way street of how whatever you're looking at it coming from. Yeah.

Brett Johnson [: 00:20:31

To work with it. Yeah.

Izzy Dadosky [: 00:20:32

And, like, especially now with TikTok, it's, like, a big thing, for if a brand posts something or sometimes it's even just a normal person, but then you'll see, like, maybe 10 brands in there trying to at least relate to the video or they're trying to make the best comment, so those people will like it and then share it. So it's like they don't even have to really create their own original content now. It's them going on other pages and trying to be the top comment to talk about. So

Brett Johnson [: 00:21:05

Yeah. Yeah. Exactly. Exactly. Now that we are doing a lot more face to face, you know, networking is is a bit more important, but I think going at it strategically because we're gonna get inundated with those opportunities again. And for a while, we weren't doing that. And and, Yasmin, I know we've talked about this in a previous ex episode that for a year, you really dedicated doing a lot of time networking and and kinda learned what to do, what not to do, not encouraged to personally, but what events are worthwhile. Maybe dig a little bit deeper into that.

Yasmine Robles [: 00:21:37

Yeah. So the moral of this story is don't do what I do, but here is what I'm doing. Yeah. So I a while back, I went to I it was just like, I don't know. It was crazy, a hectic time, but went went to almost every single networking event that I could financially, go to and had the time to. And some at some points, you know, going to back to back, like a morning event to a lunch event to some kind of meeting and then maybe a an evening networking event. And then so that's what I did in order to find out where my people were, essentially. And which events really I know it's a kind of a cliche, but like fill your cup.

Yasmine Robles [: 00:22:21

So which ones did I leave energized or which ones did I leave feeling really drained or like there were a lot of clicks in there? And so that's how I started to weed away weed through the all of the events that are happening because we're in Columbus, Ohio. And then there's events that we've gone to in Cincinnati, and we're looking for events, this year in other states. So trying to weed out which ones really have us feeling energized and helped us either internally as a business or actually get getting us some kind of client. So that's the way that we've done it. And this or although this quarter has been been a little hectic for me in terms of how many events I'm going to and meetings I'm holding, it is a good way to figure out where your people are and then where those potential partners might be. So we are a marketing agency, but there are some times, like I just met a woman who was an IT consultant. That's not something that we do. We don't create software.

Yasmine Robles [: 00:23:20

That's not at all where we want to go with what we wanna do. And so you start to create this network of people where she doesn't do marketing, we don't do software development, and then there's there can be some synergy. Synergy is a corporate word, but some collaboration there for certain clients that could be helpful. So you don't just meet people that could be potential clients. You meet people that you can collaborate with, that you if even if you meet a, quote, unquote, frenemy, right, somebody that's in the same industry, you can hop on a podcast with them and pick their brain. You can be a guest on their podcast or their email list, and it just helps create this amazing network that where you can receive support and you can give support, potentially get clients, and get more get noticed for your brand.

Brett Johnson [: 00:24:06

I think you have more confidence in doing those, networking events as well if you have pretty much all your ducks in a row, just all the things we just talked about. I would suggest doing. Yeah.

Yasmine Robles [: 00:24:18

But I have made so many weird like, I am just a very awkward person in general. So going to so many events and, you know, sometimes your elevator pitch will hit will just work out really well. Sometimes you're trying a new one and it'll just kind of bomb. And after that has happened or you not speaking from experience, but like your shoe might get stuck in between some bricks on a street while you are walking to a networking event and people see that. Not speaking from experience at all, but, you know, these things happen to you. And after you've let's say you're consistently going for two quarters or, like, six months to all of these networking events, you kind of get used to it and you find a flow and you get used to being whatever you are. Like, if you are an awkward person, you get used to it. You kind of start to find figure out when you are feeling most energetic and when you're when you have to just pause for a minute and ask yourself, do I really should I really go to this particular event the way I'm feeling right now? Or you just find out which shoes are better in which areas of the city.

Brett Johnson [: 00:25:24

Or just know that you're gonna make an entrance every time. That grand entrance of tripping. I mean, yeah, potentially. Yeah. Your next topic I I really do like is that is that highlighting testimonials and success stories. It's kind of a dual edged sword, though. If you don't have many, you gotta ask for them. And if you're lucky enough that you have people that are more than willing to do some testimonials and success stories, gotta run with it.

Brett Johnson [: 00:25:47

So, you know, Izzy, can you talk, about showcasing them? Let's just say that you're you're in a good position that you're getting you're getting, and you have your mechanism in play to get the testimonials and success stories. Let's talk about how how to showcase that feedback.

Izzy Dadosky [: 00:26:04

Yeah. We've done it a few different ways. Typically, you'll see just people post, like, the screenshot of whatever they wrote on their Google review as a testimonial, and that's, like, good enough. Like, it's showing that you have that trust in different things. We've also done video testimonials. So it's like, we'll give them, like, a prompt of a question just so they know, like, what to say, but it's not us, like, being like, say we're good because they have to, like Right. Sign up for it to do it. But it's more of, like, what did we work on for you, and then how did that help if it did.

Izzy Dadosky [: 00:26:45

But getting those testimonials, especially those video ones, it's nice to see the person that actually wrote the review, and get their, like, genuine feedback. And then just yeah. It just builds that credibility and trust overall. So Yeah.

Brett Johnson [: 00:27:03

Right. Right. Next, we wanna talk about optimizing your online presence. You can do all these things, but if you're not optimizing it, websites, even your social media, making sure everything's done properly on that, you're kind of shouting in the wind because it it it's not gonna get noticed or it's not gonna be you're not gonna be able to get people found. Yasmin, can you talk a little bit more about that? You know, ensuring that when you do something and you're creating something, that it's it's the best it can be.

Yasmine Robles [: 00:27:33

Yeah. So, for example, I know a lot of our clients, if they just sign up for a one and done website project, they are like, what's what do I do next? How do I get people to it? And there's a lot more that goes into your digital presence and making sure that you are found and that you are consistent. So we talked a little bit about branding. We talked about your voice. I think Izzy touched a little bit on SEO and the research that goes in there because SEO is going to get a few eyes on your website. And I would say it also goes back to this making sure your social profiles, that messaging is on point so that if you are like Duolingo and you do have a funny, maybe sarcastic side to your messaging, that everything is reflected. Everything is very cohesive with colors, the messaging, everything like that. Izzy, do you wanna touch on expanding on your online presence?

Izzy Dadosky [: 00:28:35

I don't know if I have anything else to, like, say about it. It's the thing. It's

Brett Johnson [: 00:28:40

No. No. Well and, you know go ahead, Yasmin. Go ahead.

Yasmine Robles [: 00:28:44

I would say another way to really to optimize that online presence is to have a goal for everything that you're doing digitally. The beauty of digital is that if you I guess if you print something, you print the wrong phone number on a business card, you'll have to do a reprint. You might have accidentally handed that out and now people don't have your right phone number. The beauty of digital is that you can shift it. You can change anything that you do to to a certain point. So having a goal, have, like, a three month goal, have a six month goal, a one year goal of what you want your digital platforms to do for you. What do you how does your website fit into your marketing goals? How does your if you do have an account with Twitter or x or TikTok or whichever one of what is the ultimate goal of having that digital presence? Are you just testing it out, or is there are you trying to gain followers? Are you trying to get people to sign up for a free newsletter or something that you're sending out? Maybe you are a news news curator. Right? And so you want people to sign up for your Substack.

Yasmine Robles [: 00:29:45

What exactly is the goal of all of these digital platforms that you might be using? How do they all fit into that ecosystem? They each have their own job. So a website might have a different role than your Instagram account, but they're working together in some way, shape, or form, kinda like departments in a company. And each of them need their goals. So that's the first question that we would probably ask you if you were being onboarded is what what is the goal for your Instagram account? Why do you have an Instagram account? Do we need to have an Instagram account, or is it just literally so nobody takes your name on Instagram?

Brett Johnson [: 00:30:19

Right. Well and, Izzy, you you can say something to this. I know, and it goes just to what what Yasmin was talking about, is staying consistent. It's that what do you want to occur at x amount of time? Let's say it's in twelve months. If if that's the case and you're not consistent, you're not gonna get there. So staying consistent is really important.

Izzy Dadosky [: 00:30:40

Yeah. And, also, just with, like, socials and different things, it's the colors, it's the logos. Make sure that's basically on everything. Because it then like, you have to think about Instagram. If I click on your Instagram page and, like, nothing seems cohesive, like, right away, it's typically, like, pretty frowned upon on that platform, but also it's the tone of voice. Like, if I go on Instagram, are you gonna talk the same on Facebook, or is it gonna be, like, completely different because you're trying to, like, cater? And you can still, like, alter it based on, like, the platforms. Just make sure the tone is the same, is the only thing. And then also posting.

Izzy Dadosky [: 00:31:23

Posting needs to be consistent because if like, we try to post at least, like, minimum two times a week, but if we didn't post for, like, a year, I feel like it people would forget who we are, what we look like, and how we act. So it's, like, very important, especially for just brands in general, to get that out, if they are trying to be on socials more. But yeah.

Brett Johnson [: 00:31:49

Yeah. I think, a lot of people take a look at, you know, creating content, and they think, okay. If I create one thing, I could just post it everywhere. To your point, it has to meet what that social media platform is expecting Yeah. What the viewers are expecting as you're saying too. Plus, it's that okay to really pick the platform you wanna be on that you're going to interact. A lot of the what we just talked about kinda comes back together. It's like, you don't have to be everywhere.

Brett Johnson [: 00:32:16

You just need to be where you need to be and do it really well Yep. For consistency. Right. Exactly. So if anybody has any our listener has a question about any of those points that you brought up, what's the best way to get ahold of, of Rebel Marketing?

Yasmine Robles [: 00:32:31

Well, you can get ahold of us on LinkedIn. That's where we're most active. Search us up, search Izzy up. If you do want a, like, a workbook to go through your marketing, you can go on our website, myrebelmarketing.com/checklist, and you can download it's there's videos video series that will go out to you to explain how to utilize it. It's a couple of pages long. We try to make it we try not to, make you go crazy or get frustrated, but there are a couple pages that you need to fill in. So if you do feel overwhelmed, let us know. You can always hit us up or or schedule a a call, or message us on Instagram or LinkedIn.

Yasmine Robles [: 00:33:13

But we try to make it so that it was very a cohesive way for you to set the tone for your marketing. It touches on SEO, your I think it Izzy, I think it touches on, like, email marketing, a bunch of other stuff. And, and but if you do feel overwhelmed when you get it, let us know and we can help.

Brett Johnson [: 00:33:32

And you also have a podcast too.

Yasmine Robles [: 00:33:34

That's right. Is he talk about our podcast?

Brett Johnson [: 00:33:36

I love that experience. That's right. We do.

Izzy Dadosky [: 00:33:39

Forgot we did that. Market like it's hot. It's on Spotify, Apple Music, all the places that you listen to podcasts, and it's awesome. So if you don't listen to it, I've heard that, like, that's your own fault. I don't know.

Brett Johnson [: 00:33:56

It's out there. Take advantage of it. Exactly. Yeah. If you wanna talk about your podcast as well or you're beginning a podcast or you have one that's just not doing what you wanted to do or it's becoming more of a chore than it should be fun, you can hop on my calendar, mypodcastguy.com, and let's talk about, some future tactics to to get that podcast to be fun and effective for you again too. Yasmin and Izzy, thanks again for joining me.

Yasmine Robles [: 00:34:23

Mhmm. Thanks for having us.