Episode 110

full
Published on:

25th Jun 2025

Finding Your Unique Voice and Style for Personal Branding

We’re putting the spotlight on building your personal brand—particularly for entrepreneurs, podcasters, and anyone eager to make their mark.

Welcome to another episode of The Circle Sessions! I’m Brett Johnson from Circle 270 Media Podcast Consultants, and this week I’m joined by Yasmine Robles and Izzy Dadosky of Rebel Marketing.

This conversation is packed with practical insights. We kick things off by defining your unique value proposition (UVP)—that is, what makes you stand out and the special way you solve problems for your audience. We agree that your UVP can and probably should evolve as you grow, learn, and gain feedback from your community.

Izzy shares how aligning your brand voice with your true personality creates authenticity, especially for small businesses. She offers a real-life example of Rebel Marketing and how updating their brand voice and visual identity helped them feel more “in their skin.”

Yasmine breaks down what to consider when creating (or updating) your visual identity, reminding us to connect visuals with the personality and mission behind our brand. We discuss how colors, fonts, and imagery all send signals about who you are.

From there, we look at elevator pitches—keeping it short, tailored, and natural—plus the art of leveraging existing content on multiple platforms to build your reputation and stay memorable. We explore how to engage authentically on social media, why networking should reflect your goals and vibe, and how important it is to continually showcase testimonials and success stories in genuine ways.

We wrap up by emphasizing the value of consistency, not just on social but across your website and all touchpoints. If you’re looking to build or refresh your personal brand and want real-world examples and step-by-step advice, this episode is for you.

Key Takeaways

  • Your personal brand is about authenticity and evolution—let it grow with you.
  • Spend time finding your true voice before building out visual assets.
  • Repurpose content smartly to reinforce your brand without burning out.
  • Engage online with a tone that feels genuine, not forced.
  • Consistency is crucial—if you stop posting, people quickly forget.
  • Strategically pick where and how to network, and use testimonials to build trust.

Key Moments

00:00 "Evolving a Brand Voice"

04:55 "Visual Identity Transformation"

08:47 "Rethinking Elevator Pitch Length"

12:54 Repurpose and Share Content Creatively

14:28 Authentic Engagement Strategies

18:23 Strategic Networking for Rebel Marketing

20:28 Authentic Testimonials Boost Business Trust

24:13 Building a Strong Online Presence

28:24 Personal Brand Management Strategies

Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

Her website.

Her Instagram.

Click here for the checklist!

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

Copyright 2025 Brett Johnson, My Podcast Guy™

https://creativecommons.org/licenses/by-nd/4.0/

Transcript
Brett Johnson [:

Welcome to the Circle Sessions featuring the Circle of experts. Each week, one of the Circle of Experts of talk about critical aspects of growing your podcast. The Circle of experts are Yasmine Robles and Izzy Dadosky from Rebel Marketing, Tonnisha English Amamoo of TJE Communications, and Don The Idea Guy. I'm Brett Johnson, My Podcast Guy from Circle 270 Media Podcast Consultants. This week, Yasmine and Izzy are here. They work alongside clients to design a website that's driven by strategy, looks amazing, and that you can use to grow your podcast, and then your business as well. Yasmine and Izzy, thanks for joining me today.

Yasmine Robles [:

Thanks for having us. Yeah.

Brett Johnson [:

So, you know, I think, this is a really I well, I know this is a really good topic that we've touched upon numerous times in regards to that branding. It's that who you want the world to know that you are, I guess, would be basically. So we wanna talk about that building your personal brand as a guide for entrepreneurs, podcasters, all you know, everything that you do in touch, building that brand around that. And and, Yasmin, let's let's begin with that unique value proposition, UVP. What what what do we mean by that?

Yasmine Robles [:

That's just a fancy way of saying that it's how you identify and what makes you unique in how you solve problems for your audience. So if you are a speaker on entrepreneurship or women owned businesses, if you're a podcaster for crime, what is it that you're bringing to the table?

Izzy Dadosky [:

Right.

Brett Johnson [:

Does that change over time?

Yasmine Robles [:

In my opinion, it can Yeah. Because you you get to learn so let's say if you're a crime podcaster, you get to learn what sort of storytelling will work for your particular audience and what aligns with your values and your personality. So just as a crime podcast junkie, there are some that just tell you the story, some that just tell you the facts, and others that almost recap the story but put in their own personal opinions. Even the WTF moments from a documentary or a crime that has happened. And so I think it can evolve depending on how you can set up some certain goals, but it can evolve.

Brett Johnson [:

Yeah. I I mean, I guess in my mind, I think it probably should if you because I I think every bit every entrepreneur, every podcaster has evolved. It's that, you know, even even as simple as you begin a podcast of interviews, and that's all you wanted to do is interviews and maybe you evolved into like, you know what, I just really want to brand myself and what I'm talking about because I'm doing this in the world and I want to talk about just what I'm doing. If you're stuck in that one unique value proposition, you you don't allow yourself to do something a little bit different. So yeah. Is it can you talk a little bit about a, you know, establishing a clear brand voice?

Izzy Dadosky [:

Yes. Trying to think of the best way to say it. For small businesses, especially, I always say, like, align it with who you are because if you're the owner of the business, that's who they're going to be talking to most of the time anyway. So it gives it a more like true tone to who you are and what your business is. Larger corporations always go with very boring and bland and straight to the point and blah. You know? They follow the rules at all costs. But there's some that don't even do that anymore. I think it's all changing now, but I think it really should reflect on what your company's culture is and what you believe the tone of your product is as well.

Izzy Dadosky [:

So

Brett Johnson [:

Yeah. I think you can speak to this really well too is that, you know, with the change what you guys are doing from, you know, Roblox designs to rebel marketing, you changed your brand voice and and you you literally had to choose a tone and a style. That's true. And I know Yasmin's mentioned this that it now you feel like it truly reflects what you you are doing.

Izzy Dadosky [:

I would say so too. And then also just with and there was nothing wrong with our past logo, but I felt like it was a little more feminine than we actually present ourselves.

Brett Johnson [:

Okay. Okay.

Izzy Dadosky [:

I don't know if Yasmin agrees with that, but, now I just feel like it's more us. It's bold. And

Brett Johnson [:

Mhmm.

Izzy Dadosky [:

Again, the tone now, I think we have it down where it's very sarcastic and very us. So Yes.

Brett Johnson [:

And and I bring your example up because I think it's a really good example. You just recently did this modification. I don't wanna say transition because it just you know, you built upon what was already there. But I think it's a really good example that, yes, things can change, and it can be changed even for the better because what you had before didn't didn't reflect what you were doing. So now you've you're feeling much more comfortable, which I I think is great. And and you, you know, you mentioned too, and and and I'm sure, Yasmin can go a goal kinda dive, develop this out is that, you know, building that visual identity. You mentioned a little bit about too that, you know, you you didn't feel like, yes, you didn't feel like it really matched what you wanna do. But, Yasmin, can you talk a little bit more about that visual identity? Yes.

Brett Johnson [:

If there's, you know, building one or changing one, what are the pieces to kind of keep in mind?

Yasmine Robles [:

Yeah. I think back to Izzy's point of you have to know your voice before you do the visual, and I think our visual came before we knew our voice. We you know, some of us entrepreneurs, we just kinda stumble upon things. We freelance and then, oh, I'm a business now. And I need a logo. And what kind of fonts do I like? And being okay with it shifting over time and finding your voice is key. But we also did a lot of not just visual research, but we did research on competitors and how they were speaking to people. And we noticed that there aren't a lot that are sarcastic or will you know, willing to wear or kick a kick a chair.

Yasmine Robles [:

I think there's a photo of Izzy kicking a chair. So or holding up a tequila bottle. So, I think making sure that it still aligns with your voice, with the tone that you wanna take, and then seeing how visually that applies. So looking at the landscape of as a marketing agency, who is our direct competitor, who are people that we look up to, what tone of voice do they have, and then how do they display that visually. And that's how we ended up choosing what with our colors that didn't change too much, but the the fonts got bolder. It's easier to read as well versus thin or script fonts. And we still kept a few elements that were similar to what our original brand was.

Brett Johnson [:

Yeah. And if you go back to the basics, I know we've talked about too, and you maybe touch upon this as well, that, you know, colors mean something. And the typography means something that if you're a really an aggressive, high energy type of business, you probably don't wanna choose blue as a color. Yeah. Colors represent different different, tones and and feelings that you want to the the the person viewing it to to feel.

Yasmine Robles [:

Mhmm. Yeah. But I was also, to be quite honest, a little bit lazy. I wanted to keep I really like the green that we have. So we kept the green, but we did add some of the colors. We made them a little bit bolder. And then the way we use colors, we gave each one a role. So for example, what color would our buttons be on a certain background? Mhmm.

Yasmine Robles [:

What colors are dominant and subdominant? So just knowing visually how we can stay cohesive will keep that visual brand, consistent and recognizable.

Brett Johnson [:

Right. Right. So putting all this together, is he so then there's an elevator pitch that needs to be put together to explain who you are. And and I know we we hear this elevator pitch term. How long do you think that you know? What are we talking about? Two minutes? Five minutes? Or we you know, literally going from, okay. It's five floors. This is how long and then this is you need to time yourself.

Izzy Dadosky [:

I I think in business school, they'd always told us ninety seconds was the time for an elevator pitch. I still feel like that's a little bit too long to be ranting at someone, especially in the framework that it's typically used in. So now nowadays with sales and different things, if you're in that with elevator pitches, they think if they have this perfect elevator pitch down that they are going to, like, nail this first conversation with someone. I would maybe say thirty seconds of, like, what you're doing and, like, what you do if they ask. If they don't ask, you don't need to run up to everybody and be like, hi. My name is Izzy Dedoski, and today, I'm gonna be talking to you about marketing. Like, it's it's not a natural conversation. I think it's kind of a turn off of, like, why would I wanna go talk to that person again? Yep.

Izzy Dadosky [:

Because then you're not being a real person. And I think that even just goes back again to the tone of what your company is doing. So, like, us, we're very, like, yeah. We're here. If you wanna talk to us, we know that you'll talk to us.

Brett Johnson [:

Yeah. Yeah. Yeah. That elevator pitch the the the elevator pitch seems to be just answering that question. So what do you do? Yeah. It's that. And and and you're right. No one wants to hear two minutes of it.

Brett Johnson [:

Yeah. Unless it, you know, maybe incorporates an example or something. I I get that. You know, it's that, oh, oh, I get what you do by you giving me that example of what you do. Okay. Great. You know, that the the, the the positive outcome of working with you as a business, maybe, depending on where you are. That sort of thing.

Brett Johnson [:

Yeah. It makes sense.

Izzy Dadosky [:

My other thing with the elevator pitch too, it's like it can change with who you're talking to as well. Like, if I'm gonna go to somebody who needs a website, I might present the company differently than someone who I know might need SEO or social media or something. So then with that and what they've told me their pain points are, I'm able to change that elevator pitch and what I'm trying to offer them that will actually help them instead of, like, me giving a two minute overview of everything that we do for the company. Like Yeah. I'm not gonna give them information that they don't need. So, again, it's just, like, finding out what they're struggling with. And then if I'm able to help them, like, show them, like, the pain points and different things that they mentioned and how we're able to solve that. So

Brett Johnson [:

Yeah. I had the same thing this weekend. Someone asked me. They they I was introduced as what I do, podcast consultant. And they said, what what do you do? And of course, I gave them the thirty second elevator pitch. And then and then it turned into I'm always this woman who was asking me is, said, you know, I'm always intrigued by how technology or new things that come up create these new industries. And it started a whole different conversation. So, yes, to that point, you don't stop the conversation by making this too long.

Brett Johnson [:

You're actually they're they're they're wanting to pull something from you as well too and begin maybe a different journey that all of a sudden you get to kinda show off what you know through this whole journey of this conversation. Yeah. Yep. There there's also an opportunity, Yasmin, of the leveraging all this content that you're creating. I think it's it's that looking at rather than just, like, gotta create, create, create, create, it's that what have you created as well to use it in other forms. And can you explain like, you know, expand a little bit on that too?

Yasmine Robles [:

Yeah. I think think of it think of your content for when you're dealing with personal branding, podcasters, entrepreneurs, speakers, coaches. Think of how of your pillars of what you're going to be known for. You can have, let's say, three pillars. And if it is female entrepreneurship, finance, and something else, that's always what people will look to you for, and then you can craft your content around that. So a few ways would be the blog post, podcasting. Obviously, we're podcasting. Videos, social media posts.

Yasmine Robles [:

These are all things that you can share, but then you can also reuse. So let's say you were interviewed. Maybe you don't have a podcast, podcast, but you were interviewed on a podcast. Can you take those nuggets that you spit out and create a blog post out of it, put it on your website, then share it on social media? Are you able to get clips of that podcast episode to share on LinkedIn or video clips? Were you able to get any of that? Can you get the video and put it on YouTube? You can reuse a lot of the content that you're creating. And as long as they fit within your top pillars, they will always feel like they're you versus you just like, let's say if you are into a female entrepreneurship and then randomly you talk about how the different meanings of flowers or colors. That's just gonna feel weird. But if you know what your content pillars are, you can always go back to them and see where things fit and create content based off of that.

Brett Johnson [:

Yeah. I think you and and me, we three as companies, basically. Let's put it that way. Rebel marketing and and Circle two seventy media podcast consultants. We do a I think we do a really good job of because I know we do because I see, when we bring these ideas up to people going, hey. Have you done this? Well, you could reuse this to do this and go, I can. Or we encourage them to do because it's as in in your world of creating content put on the website to refresh your website, to keep it keep it up, you know, something new on it. Where me is just like, yeah.

Brett Johnson [:

All these different things you can do to, spotlight that you've been here, but doing this, doing this, doing that, and and utilizing an interview that you you were just a a guest on or a guest blogger or whatever the case might be, that really taking advantage of those opportunities that you can showcase that somebody asked you about what you thought about something outside. And and and the vice versa is true too. If you're bringing someone in, let them be able to share what you've created with them as well too. And and, Izzy, I know you are big on this, engaging authentically on social media, which I again, I'm gonna go back to Rebel Marketing does a really good job of this. Talk a little bit more about that engagement piece. So you the of examples you see as well as what you're trying to accomplish with with Rebel Marketing.

Izzy Dadosky [:

Yeah. So especially on different platforms, I think it all changes. So LinkedIn, I think they're kind of getting sick of, like, the I am such a boss, and I wake up at 04:00 in the morning, and then I went on a marathon. I ran a marathon, and then I got to office. So everybody else is lazy, and I'm so great. So I think that's how it works.

Brett Johnson [:

You think it's LinkedIn, or is that us getting tired of? Or both of it?

Izzy Dadosky [:

I think it's everybody. I hope you

Brett Johnson [:

got the

Izzy Dadosky [:

I think everybody I think so too.

Brett Johnson [:

Cares. I know. I know.

Izzy Dadosky [:

But, I think nowadays, it's more like, oh, is that relatable to me, a normal person that they're looking for on that platform? Yeah. TikTok, it's like, it's gonna show you what you actually wanna see, so that one's a little bit harder. And then Instagram reels, it's all about who you're following and who what you've been liking on there too. So, with our socials, again, I try to make it if it's videos, I try to make it short, quick, edited so people can stay around and try to capture their attention. So, like, I edit in a certain way purposefully in hopes that they stay and watch the

Brett Johnson [:

whole thing. Alright.

Izzy Dadosky [:

And, again, I feel like I try to talk in our tone voice when even making those videos because, again and it's not even hard to do because I don't have to try because it is the the company voice because it's very much us. And even just, like, doing it sometimes on my personal LinkedIn, it's like, why do I need chat g b t to, like, write a caption for me saying I wanna be a WWE wrestler when I was a kid? Like, I didn't need to do that. It took two minutes, and it's also gonna sound better probably coming from my mouth than Jet g b t. So Right. Right. Yeah.

Brett Johnson [:

Yeah. Exactly. No. I agree. Exactly. But what you just said encapsulate everything we just talked about is that really finding your voice, brand yourself, know exactly where you're going with it, and and being comfortable in your own skin. That way when you do respond and you're on social media and you're out in the real world, you are who you are. You have to pretend to be something else.

Brett Johnson [:

No. I I think that you you summed it up really well there that that's that helps you do social media better, which is great. Yep. I know, Yasmin, you've made comments to this about you took almost a full year to network, do different networking events and such like that to really kinda go, I don't like doing this. I like that. That was good. Never again. You know, that sort of thing.

Brett Johnson [:

Talk about strategically looking at networking.

Yasmine Robles [:

I think it just goes back. And I I know networking is scary for some people. Some people don't like it. Others thrive on it, and I just felt tired doing it. But looking at your goals. So we're talking about personal branding. Now if you are an entrepreneur, where are your potential where's your audience at? So let's see. If you're a realtor, even you're looking for clients, you're probably not gonna go to a realtor conference because that's not where your clients will be.

Yasmine Robles [:

So thinking strategically about what your goals are when you go networking, what type of networking event, what type of people are typically there. And then what I ended up doing was just kind of just throwing everything at the wall and seeing what I liked and what I didn't like. So knowing your goal and knowing your brand voice so if we are Rebel Marketing and our goal is to find x type of client, we can go Izzy and I can go to an event. And if it doesn't feel like Rebel Marketing, if it doesn't feel like Rebel Marketing is comfortable in there or welcome or, like, we have to wear a suit and tie or look like a banker, We have to wear heels. Heels, I feel like, sometimes it makes you look like a badass, and sometimes you just don't wanna wear heels. And if it could be optional, then then we feel comfortable. But if it's something where we have to dress up on purpose and it just, for me, personally and I don't know about Izzy. I don't wanna speak for Izzy.

Yasmine Robles [:

But that just feels tiring, and I'm old.

Brett Johnson [:

Yeah.

Yasmine Robles [:

So and knowing our brand voice, if we said something like marketing should fit you like your favorite pair of stretchy pants, but we're in a room full of, like, bankers and people wearing ties, that might not fit for Rebel Marketing. Right? So knowing your brand voice, knowing, I guess, even the visual of how you wanna display your business when you walk in, what kind of outfits you wanna wear will help dictate where you feel comfortable networking and then where you get the most bang for your buck, I guess, and for your time.

Brett Johnson [:

No. Yeah. Makes sense. That makes sense. I know this next point, we could do a whole episode on in regards to testimonials and success stories, mainly on how to get them and how to utilize them. But that let let's say you have them, Izzy, and it's like, what do you do with them? You know? I I I think it's important to highlight those testimonials and success stories. Give it can you, you know, talk a little bit about, you know, how to showcase that feedback.

Izzy Dadosky [:

I think the best way to go about it is so I try to think how should I explain this? When I Google businesses, I always look at their reviews, but then I also go to socials and different things to see if anybody's posted about it. Because sometimes with Google reviews, even nowadays, I'm like, did they just have their cousin post this review on there for them. So one, when we post it, we've been having people do testimonial videos just so it if they want to Mhmm. Record a testimonial video for us, it just makes it a little more genuine, coming from them. We'll give them, like, prompts if they want to have that just to kinda, like, lay it out a little bit better. But just doing it that way too can answer some of the questions that people might be looking for when trying to decide if they want to choose us as, their marketing person. So that's one way. Or I know a lot of people just do, like, a graphic with the quote on it, and that's fine too.

Izzy Dadosky [:

But even, like, tagging them to show it's, like, a genuine review too would be a good thing. So

Brett Johnson [:

yep. Yeah. I was gonna say there can be you see them and you kinda wonder. Yeah. It's a you're right. There there are certain ways to certain, strategic movements here, I guess, to to to at least legitimize that you just didn't make this up. Yep. Or put or put a client upwards in client's mouth or something to that effect.

Brett Johnson [:

Like, I never really said that. We're not really doing that. So yeah. Obviously, we don't want to forget making sure that your home base, your website, as long as as well as your social media profiles, optimize, what you are doing online. And, Yasmin, can you talk a little bit more about how to you know, to make sure that it is optimized to your online presence?

Yasmine Robles [:

Yeah. I so it depends on it goes back to your goals and what your business is. If you're a podcaster, if you're a speaker, I would say if you're just starting out, at least get yourself like, look at all of your personal profiles on social media, LinkedIn, and review how you're coming across. Now they're gonna be different. If you're a speaker and you're on LinkedIn versus Facebook versus Instagram, you might be posting different things. The tone might be more casual on Facebook. But just keep in mind that people might be crossing over in seeing that brand, that personality from LinkedIn as well as on Facebook. If you have those and you're you're posting on LinkedIn regularly or wherever it is that your audience might be listening to you, I would say the next step is to get yourself at least a landing page on your own website, somewhere where you own what gets posted because you can't truly own what is being shown on LinkedIn on your profile or even, like, Instagram.

Yasmine Robles [:

Right? They slightly changed the grid where it's not fully a square anymore. It's slightly taller. And so now everyone's grid, if they designed it, everyone's grid is just slightly off. But you control your website. So I would say at least a one pager, and then you can build off of that. As a website person, I would say have a if you're a speaker, for example, have a home page, have a play page all about you, and have a page about where you've been what press you've gotten. If you have a podcast, have a podcast feed in there, or you reutilize the podcast as a blog area. So you can really build off of that.

Yasmine Robles [:

It's almost like having a plot of land, building a shed, and then continuing to build this completely beautiful mansion because you own it. And then optimizing it. I mean, there's ways. I mean, Izzy could probably also dive in, like SEO, and I think we've talked about in previous episodes. SEO, there's best practices for visuals. But, again, if you're starting out with a website, even if it is a one pager showing people how to, stalk you online or contact you, having a few maybe a brand shoot with a few photos on there, that's a nice way of showing people that you're a professional, that you're serious about whatever topic you speak about, and you're here to stay. You're not here you're not just gonna disappear in a week.

Brett Johnson [:

Yeah. I I yes. I'm I've been noticing it getting better over time, but I'm that that landing page or that, at least the the the well, the website that they own, the contact information of who they are and such. And it's I guess, to me, maybe it's maybe a a little bit of that stalking thing. I but I'll see a business that maybe has contacted me, and I wanna learn a little bit more about them, where the even if just literally where their business is. And I know a lot of businesses don't have brick and mortar. I get that. But they do have kind of a home based city to a certain degree.

Brett Johnson [:

They're kind of known to be in Indianapolis or Atlanta or something like that. And I'm running across a lot of businesses that don't even notice note that. And I and I I kinda get it. I I get this. Like, hey, we're all remote. We really don't have one city, that we're a part of. But it but there is some, like, to me, there is something to be said about stating where you are, you know, or at least kind of pick a region. I don't know.

Brett Johnson [:

But it it's the same thing as that contact information too. But, I don't know. Maybe that's a trend you're seeing. Maybe more and more people just don't want to have a locator on their website.

Yasmine Robles [:

It, I would say, depends on your type of business. Yeah. You can still say, you know, serving the Central Ohio region or serving Columbus, Ohio, and surrounding areas. On Google My Business, if you have one of those, you don't necessarily have to have an address, but you can showcase which areas you you provide services to. Now if you're a speaker and you're willing to travel, you can note that, you know, based out of Columbus, Ohio and willing to travel, I don't know, all internationally or whatever.

Brett Johnson [:

Yeah. Sure.

Yasmine Robles [:

Actually, if if you already have, you can showcase those images. Like, if you're going to Thailand up to a conference or something or a retreat, you can have those images on the site and showcase that you're not just gonna be only in Columbus, Ohio. Yeah. Hopefully, that makes sense.

Brett Johnson [:

No. It does. Yeah. I just I'm just seeing it more and more. Maybe it just it just happens that I'm that they've that happened to contact me. They just don't have that on their website, but I, I don't know necessarily what it means or not. I I I just put it out there for food for thought, basically. So, you know and and finally, Izzy, you you kinda have said a lot about this already, but, you know, maybe it's time to reinforce it, but just staying consistent.

Brett Johnson [:

You maybe expand a little bit on more on that. Just stay consistent.

Izzy Dadosky [:

If you're not posting, then people will forget about you in the harshest way I can say it.

Brett Johnson [:

Yeah. True. True. And then wild. Yeah. Exactly. So, you know, when you say that, though, that that's pretty much specific to different platforms, though. Right? Correct? Yeah.

Brett Johnson [:

So Yes. Knowing what the pattern is of how often you really need to be posting on Instagram versus LinkedIn versus Facebook and such like that. So, I mean, I guess, overall, LinkedIn's a little bit more forgiving because you don't have to post as often on LinkedIn compared to Yep. TikTok. Yep. Thing, which goes back to the strategy of what social media you wanna play in.

Izzy Dadosky [:

Yep. Yeah. Exactly. Definitely.

Brett Johnson [:

Yeah. Yeah. So it's a good point reinforcing the brand and everything. Yeah. Just it it it's it's it's so easy to, lay back and say, yeah. I'm tired this week. You can't do it. It's like, now you gotta.

Brett Johnson [:

Or or plan ahead when vacations come that you've gotta say, yeah. I've gotta put it in the planner or have have the an assistant take care of whatever. Just it's that, you you gotta recognize it's kind of a a hamster wheel of of keeping going, but it goes back to our points previously. Repurposing content and and knowing all the other things that will help you get through those tough times, lean times, vacation times to keep it going, that sort of thing. Yeah. What would be you know, a listener is now intrigued by this whole idea of, like, you know, I don't have a personal brand. I really need or I do, but I don't like where it's going. It doesn't feel like me.

Brett Johnson [:

I heard you three talking about Rebel Marketing going through, some changes. I need to get a hold of you. What would be the best way to get a hold of both of you?

Yasmine Robles [:

You can go to myrebelmarketing.com. You can also download a checklist. You could probably use it for your personal branding as well. It's myrebelmarketing.com/checklist. And you can always hit us up. Izzy does a really good job. If you look at her LinkedIn profile of posting consistently, it looks authentic. It is authentic.

Yasmine Robles [:

It's in her voice, but still slightly you know, it's still rebel marketing. And if you're looking to create that personal brand, let's say you're an intern or you're looking for a job or you're looking to switch whatever it is, or you're you're just looking to get more to get noticed on LinkedIn, check out her profile, because it's a way of staying top of mind, but without bombarding people with an or annoying them in a certain way. I don't know, Izzy. If you if you allow people to check out your profile.

Izzy Dadosky [:

Yeah. And I was gonna say even just real quick with with the consistent posting thing. Last month, I told myself I was gonna post every day on LinkedIn for two weeks, and I did. And my engagement went up by 5000%. So Wow. And I was posting just random stuff. So just post, and it works out.

Brett Johnson [:

Wow. And that sort of appeared two weeks. That's Yep. That's a pretty quick result for LinkedIn knowing, what would change is, you know, that that's just not a wow. That that that I can't that can't even put words around. That's amazing. That's amazing. That's a big number.

Brett Johnson [:

It's a big number.

Izzy Dadosky [:

Or just post.

Brett Johnson [:

Yeah. Just post. Exactly. Yeah. And if you need to get a hold of me in regards to, looking at the podcast per se and and and bringing these two onboarding on we we all all of us on Circle Sessions work together, when when in when it is needed. You can get on my calendar at mypodcastguy.com. Glad you both could join me today. This is, again, always a great topic, but I I think it's, if we can leave the listener with some doubts and stuff to think about, that that's what it's all about.

Brett Johnson [:

It's like, yeah. That's not right. And and it's it's not to trick or get into anybody's head, but it's that it, it it's always tough to think about. And and there are people out there that you can contact that will kinda walk you through it and help you through it. And I think we I I love that we can do that every week with the podcast. So thanks for joining me.

Yasmine Robles [:

Yeah. Thanks for helping us break down people's self confidence. I think we

Brett Johnson [:

Yeah. Exactly.

Yasmine Robles [:

Break it down, and then we build you back up.

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About the Podcast

The Circle Sessions
Effective strategies to grow your podcast
In each episode, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, and website design, and the implementation of all of these.
The Circle of Experts includes
*Yasmine Robles from Rebel Marketing;
*Tonnisha English-Amamoo of TJE Communications;
*Don The Idea Guy; and
*Brett Johnson, My Podcast Guy™ from Circle 270 Media™ Podcast Consultants.