Avoid These Overhyped Marketing Strategies for Podcast Growth

Brett Johnson [: 00:00:00

Welcome to the Circle Sessions featuring the Circle of Experts. Each week, one of the Circle of Experts joins me to talk about critical aspects of growing your podcast. The Circle of Experts are Yasmine Robles and Izzy Dadosky from Rebel Marketing, Tonnisha English Amamoo of TJE Communications, and Don The Idea Guy. I'm Brett Johnson, My Podcast guy from Circle 270 Media Podcast Consultants. This week, Yasmine and Izzy are here. They work alongside clients to design a website that's driven by strategy, looks amazing, and that you can use to grow your podcast, and then in turn, your business as well. Yasmine and Izzy, thanks for joining me today.

Yasmine Robles [: 00:00:39

It's been so long.

Izzy Dadosky [: 00:00:40

Yeah. Thank you.

Brett Johnson [: 00:00:41

It just always feels that way, doesn't it? Exactly. Exactly. You know, you can I I think it's always interesting to kind of keep on top of other podcasts that are talking about marketing tactics and what's the hot thing right now? And and there's always for me and my world in podcasting, there's always the, you know, talking to other professionals in the space about what their best tactics are right now and that kind of thing. But but it always takes away from the, it's working for them. It doesn't necessarily mean it's work gonna work for you. And some are just a waste of time. And I like how you're you're putting this episode titled the most overrated marketing tactics right now or known as stop wasting your money on this b s. True.

Brett Johnson [: 00:01:24

Because there is a lot of crap out there that is like, no. It it It it sometimes a quick fix is not a quick fix. Let's put it that way. So, you know, let's Yasmin, let's talk about the the problem with overhyped marketing tactics. And we've talked about this too with our our, you know, our our with things we do. We don't want to get too overhyped, you know, and then it's like, woah. That's not even your personality. You know, that sort of thing.

Brett Johnson [: 00:01:51

But let's talk about is, you know, the the those tactics.

Izzy Dadosky [: 00:01:56

Yeah. So I can dive into the first one. I mean, most of these that we're gonna talk about today, it's really to save you money and to save you a headache because it's not gonna do much for your business, your podcast or blog. So the first one that we had was boosting posts, and this is my biggest one because you're basically throwing away your money into you're basically donating your money. It's it's so easy to just boost a post and that's why a lot of people fall into that trap, But it doesn't have because it doesn't have any stretch strategy or any anything in its foundation, you're basic basically putting in your card number and clicking boost post. It's really just what we call in marketing vanity metrics. So that's you maybe you'll get more likes on the post. Maybe more people will see it.

Izzy Dadosky [: 00:02:48

But it won't necessarily lead to people signing up for, like, your event, your sale. People might not necessarily want to go to your boutique or your e commerce store. They might not sign up for your membership. It really it doesn't do much except maybe try to expose your post to certain people. But when you actually create a strategy and run a targeted like an actual ad strategy or campaign and it's targeted to the right people, you have a landing page, for example. So let's say you are hosting an event. You run these posts, you could even do AB testing, you can run multiple posts at the same time to see which audience is doing better and you're leading people to a landing page, well, now you can retarget those same people if they didn't sign up for your event or your sale or whatever it is that you were promoting. And there's a lot more in the metrics that you can read and see what was working, what wasn't working.

Izzy Dadosky [: 00:03:49

Was it the headline on the the ad? Was it the landing page? You can duplicate landing pages and see which ones are working better and almost run like an AB test. And you can test a lot a lot more about your audience and customize them and retarget them. Retargeting basically means they you're targeting them again. So they went to your site or they saw a post, they clicked on something, but they didn't take action, so you can target them again versus just boosting a post and maybe, like, some random person somewhere else that can't make it to your event or to your sale or whatever it may be will see it and they might like it because they like the picture but they're not necessarily going to convert. So, what's the point of spending that money? So I would say focus on the engagement and community building, like those organic interactions and if you're going to spend your money, you're going first, you're going to want to run tests and then you're going to want to run the actual ad campaign. Make sure you have enough of a budget to do that and do it strategically so you get a better bang for your your money.

Brett Johnson [: 00:04:56

Gotcha. So what was the original thought behind a boost on Meta? Has it evolved? Has it changed?

Izzy Dadosky [: 00:05:03

No. I've never seen it do anything. When I first started out as a marketer, you know, we did that. I never I never saw like, you get more likes. So if you want is that you gotta go in it with eyes wide open. So if you're saying, okay, this post was doing really well, I just wanna get more likes on it. Okay. Okay.

Izzy Dadosky [: 00:05:22

Boost the post. It's it's like $10. Right? You can boost the post. But depending on how many times you're boosting a post per year, maybe you can just run a two week ad campaign and instead of just getting eyes on a post, you actually send them to your e commerce store. Or if you're a podcaster and you're selling merch or you're running I don't know. You're trying to create a membership site, the it would be a lot better for you to spend your money on a really thought out strategic ad campaign instead of going, That post is doing pretty good. Let me let me throw $10.20 bucks at it. It feels like $10.20 bucks is not that much.

Izzy Dadosky [: 00:06:03

I mean, in this economy, I don't know anymore. Maybe that'll get you like one egg, but maybe save that. Yeah. Get yourself an egg breakfast. Yeah. Well, it depends it

Brett Johnson [: 00:06:13

depends on your it depends on it depends on your ROI. What what what do you want from $10, and what's it what's it mean for you? You know? Yeah. Right. Yeah. So, I was under the impression, and tell me if I'm wrong, is that if, and this kinda goes I'm gonna wean a back or or thread a back around, that if I start to follow a company, I don't necessarily get to see everything that they post in a timely fashion. Okay. Does boosting break that that you you get to reach more of the people that are following you?

Izzy Dadosky [: 00:06:51

No. Yeah.

Brett Johnson [: 00:06:52

But it Okay. I I don't know. I'm just I'm asking coming to Pure. How do you get let's say you have a hundred followers and and Facebook's really only feeding 40 of them consistently. How do you get to the additional 60 other than it's just Facebook's not gonna allow you to do it, if that's it?

Izzy Dadosky [: 00:07:11

My question would be okay. Let's say you have a hundred followers. Only 40 of them are really seeing your your posts. Are those are the other math. 60 followers Yeah.

Brett Johnson [: 00:07:24

Yeah. I got that.

Izzy Dadosky [: 00:07:25

Are they likely to become clients? Like, are they or are they just like your mom following you on Gotcha. On social media? Right?

Brett Johnson [: 00:07:32

Or That's another way of looking. And and, you know, it's a that's a perspective of knowing what's against you, but what does it really mean? It means, well, four Mhmm. So you're saying the 40 are really engaged, and that's really who you want to feed. The other 60 are kind of outliers. You don't wanna necessarily neglect them, but they're gonna be fed what you posted eventually, but maybe not in a timely fashion. Okay.

Izzy Dadosky [: 00:07:52

At the end of the day, I would say you have to take a look at a lot of different factors instead of just boosting a post first. Is it the graphics? Is it that you're not posting videos? Is it that the graphics look kind of spammy? Like like maybe you took a random template and you didn't even customize it to be to look like yours. You just put other text on there.

Brett Johnson [: 00:08:13

Okay.

Izzy Dadosky [: 00:08:14

Do do you never post behind the scene photos or you know, what are exactly are you posting? What are your captions like? Are you using location to tag your your posts? There's a lot more that will go into it. And then you can say, okay, maybe we can boost a post or maybe the people that are following you are just not qualified. Like, they're just friends of friends of friends or people that you met once at a networking event, but they're not necessarily going to become a client. Like, I wouldn't wanna post boost a post and then other marketing agencies see it. Like, why would I want them they they're not gonna hire us. Right?

Brett Johnson [: 00:08:49

Yeah.

Izzy Dadosky [: 00:08:49

They might see it on accident if I do an ad strategy, and maybe they're stalking us. But, I would rather other business owners that are qualified leads would, would see our our ad campaigns.

Brett Johnson [: 00:09:03

Gotcha. No. And I and I ask it from the point of view that a lot of podcasters think that all they have to do is slap something up on Facebook and then that's it. And but it it there's no return to it. None at all. They don't get any likes. They don't get any reposts or comments or anything like that. And you've explained a really great scenario of look at what you really do post.

Brett Johnson [: 00:09:21

Great. And and and seriously, and then not worry about the boosting. And it goes right back to, boosting is not gonna take care of it. It may be what you just put initially. Great. A perfect answer. And, again, I want to confirm that in my mind as well too from more of a professional who works in this all the time that, you know, you're I'm outside looking in, you're inside looking out to a certain degree. So but much, much better.

Brett Johnson [: 00:09:41

So, the next one you wanna talk about, the post everyday syndrome. So, Izzy, can you talk about why it's overrated?

Yasmine Robles [: 00:09:51

Yeah. For multiple reasons. So one, sometimes it just does not fit certain companies and what they do. For us, we post almost every day just because we have a lot of content, and we go to a lot of things, and we also offer that as a service. So it makes sense that we almost post every day. But for everybody else, that doesn't always make sense. So it's like, how many times a week do you need to be posting? Probably at least two or three. Okay? But you don't need to be constantly posting throughout the week.

Yasmine Robles [: 00:10:25

And, like, also, different days range in different ways about who is going to be online and if it's even worth it to post in the first place. So, like, sometimes on Fridays, we won't get a lot of engagement until Monday, till everybody's back into the office on Monday. Or during the weekend, why would I post on LinkedIn? Most people are not on LinkedIn typically during the weekend. I am because I'm a loser, but that's it. I have to play my daily tango game. You know what I'm saying? But, like

Izzy Dadosky [: 00:11:00

Well, I mean, it it depends, Izzy. Right? So, like, if you're let's say you're a career consultant. Right? You're helping people fix their resumes. They might be on on LinkedIn

Yasmine Robles [: 00:11:10

Yeah.

Izzy Dadosky [: 00:11:10

But the entrepreneur might not be.

Brett Johnson [: 00:11:13

Yeah.

Yasmine Robles [: 00:11:13

That too.

Brett Johnson [: 00:11:14

Yeah.

Yasmine Robles [: 00:11:14

So LinkedIn. Also, it just doesn't guarantee more engagement or followers if you're posting every day. Some people will probably sometimes even think you're annoying with how much you're posting, and maybe they will unfollow you. Because

Brett Johnson [: 00:11:26

it's Also, you get to your point that if it's it's it's just crap Yeah. That you're just doing because somebody told you you need to do every day, well, then you're gonna get in that mindset of, like, okay. If I there's I know that some things are just not gonna be great. You fall into a trap of, like, most of your stuff's not going to probably then. Yeah. You're right. Yeah. Yeah.

Brett Johnson [: 00:11:42

And I see that just like you do. Yeah. Just like, wow. That was not scroll scroll scroll. You know? That's it didn't catch my attention. Yeah.

Yasmine Robles [: 00:11:51

And if, you know, it's not going to help you posting every day because then you might lose followers, your engagement might be lower because they're like, I just saw a post from them, two scrolls up. It's just you need to be careful with how much you are posting because make it make sense with what you're doing and your brand. But, also, if it's not, like it's also difference in content. Like, for us, I don't post as the same brick of something every day. Like, I do videos and different ways to break up the content. But if you're posting the same thing, you're wasting your time, and then you're also, like, not getting any interaction from it because the person feels like they've seen it 20 times already. So Well,

Brett Johnson [: 00:12:36

and it's an it's an easy way to avoid burnout as well too. Yeah. How many weeks, months in a row can you keep up that marathon?

Yasmine Robles [: 00:12:43

Yeah. So I would say

Brett Johnson [: 00:12:45

if don't have the content created, like you said, you have a bank full of content. You guys do, but it's one of those. If you're just stretching, stretching, what be be realistic in that realm too. Yeah. Do what you can do. Yeah. Yeah. That makes sense.

Brett Johnson [: 00:12:58

Makes sense.

Yasmine Robles [: 00:12:59

Instead, I would just post two to three, you maybe even four if you want two really bad quality posts that are, like, different in other ways, not the same grid poster. Make one informational and one funny. Just like whatever makes sense for your business. And make sure that other people within your company are engaging with it too so that it reaches their networks as well. And I think some people are kinda missing out on that portion of it too. Like, it's just it's just one like or it's just one share, but it's it could make a big difference with, you know, people and your engagement and how it is. And yeah. So

Brett Johnson [: 00:13:40

Yeah. It'll it'll lift you up that heavy. Right?

Izzy Dadosky [: 00:13:43

Yeah. I would think of my one of my crushes for social media is, Duolingo, which I think we've talked about. I don't know if on this podcast, but we've talked about it a couple times, Izzy and I. They interact and a lot of brands do it too. You could say maybe don't post every day, but maybe take a little bit of time and interact with the people that follow you or that mention you. That goes a long way too. Don't don't just post and leave. Right? Just maybe interact as your company on other on other posts.

Izzy Dadosky [: 00:14:18

If somebody shares a win, you know, congratulate them. If it's something that's funny, Duolingo does a pretty good job at, some humorous posts, but, I I think interact with the people that follow you can also go a long way because it humanizes you, and then they will more than likely interact, and that's just gonna get the algorithm to show your content to more people.

Brett Johnson [: 00:14:39

Yeah. Okay. Yeah. So email. Email blast, strategy strategy strategy. If you don't have one, let let's say, you know, what's overrated about doing emails, you know, the wrong way, I guess, you could say? What what what don't you do? What shouldn't you do?

Yasmine Robles [: 00:15:02

I can start. I'm sorry. So who has unsubscribed for a newsletter in this current conversation? So that shows that you need to be doing email blasts in the correct way and also not as frequent. Because the amount of emails I've gotten from, let's probably say, hundreds of companies over the years where it's like, if they're in my inbox again, they have already notified me, like, three times this week, unsubscribe. Nobody wants to be spammed with emails. Now I do have some companies where it's, like, where they email me, I'm like, oh, I need to immediately open that because it's like they're either offering something that I want, they have news on what's coming out about something, or I'm actually interested in the stuff that they produce or

Brett Johnson [: 00:15:52

Yeah.

Yasmine Robles [: 00:15:52

Just different things. If it's not that, you are probably going in my spam folder or the delete folder. So you need to understand who is currently subscribed to your email, what they are subscribed for, what do they wanna see, and is this just them sending out a generic email to everybody, that's part of this email list? Is my name even at the top of it, which is crazy? Different things like that. So that's what I would say.

Brett Johnson [: 00:16:25

Yeah. You, you mentioned in here too that, you know, the newsletter format is is boring and can get ignored too. And, I've been advising, and it's been working podcasters, I've been working with some clients as well too of look at that newsletter, not just promote your next episode, but give make that newsletter a a a FOMO, fear of missing out of something or the opportunity to expand your personality. Mhmm. It may have nothing to do with the podcast, but it's something to do with maybe one step that next to the podcast. Right? For example, potentially working with, a a an attorney in California that all she focuses on is passports. Going from country to country, that sort of thing. And mostly it's work in Canada.

Brett Johnson [: 00:17:10

So she's in in, in California and works with the the the that borderline there. So we're looking at putting together a newsletter that, yeah, we talk about her podcast, but let's talk about destinations in Canada that are fun to go to. I mean, that's why you're listening is because you have a passport. Yeah. You're going to Canada. So it's like, why not talk about destinations in Canada? So it's the take it the next step. What why would somebody want to subscribe? Because if they're already following your podcast in the in the podcast discussion here, they're already getting your podcast. So why would they need to know what's coming up next?

Yasmine Robles [: 00:17:41

Yeah.

Brett Johnson [: 00:17:42

It's that. Or unless you're looking at the newsletter as a reminder, hey. It's in your phone, ready to listen to. There's that's valid. That that is. Or get an outline of it. Or it's just one of those, okay, TLDR kind of thing. It's too long, didn't read kind of feel, didn't listen, you know, sort of thing.

Brett Johnson [: 00:17:58

Okay. Give the synopsis of it at least, but some click throughs. Again, having, like you said, a strategy, you know, with with that. And I do like yours like you said, having that segmentation about, you know, based on the click throughs Mhmm. Of what you of what you've set up in your email. That can that can be a lot of fun because then you're really, you know, creating newsletter or or emails that are specific to something you discussed or maybe it's a theme that you're with your podcast or your you know, something you're selling through your podcast or something or your business, whatever it might be that you're talking directly to that that audience versus, like, we talked about, with social media. You're just shooting out there and kinda hoping. Yeah.

Brett Johnson [: 00:18:35

You know you know what's going on. And then the oh, go ahead. Yeah.

Yasmine Robles [: 00:18:39

Oh, I was just gonna say, like, with us, we send out a monthly newsletter every month, clearly. But, just I the way I kinda play around with that is just think of different ways to get people to open up the email. So, like, there you can always play around with it too. Like, I think last month, the subheader was like, you probably won't even open this, like, guilt trip. I love it. I love this. Maybe it'll it'll be like wanted, and it's a leprechaun. You don't know.

Yasmine Robles [: 00:19:08

Mhmm. But imagine that coming across your inbox, like wanted man with red hair or, like, something like that. And then it's from us, and you're like, what? And then you click on it, and you're like, oh, okay. Right. Well, I'm already here. Might as well read it. I don't know.

Brett Johnson [: 00:19:22

Exactly. Yeah. Got my attention. Let's go. Exactly. Yeah. So your next myth, the SEO keyword stuffing myth. So let's talk about why is, why is it, why is it overrated? That go to Yasmine, I guess.

Brett Johnson [: 00:19:37

Yeah. Yeah.

Izzy Dadosky [: 00:19:38

Yeah. I don't know why people keep asking if this like, you should not be keyword stuffing. And what what keyword stuffing means is basically, let's say you have a list of keywords that you wanna rank for and you're just gonna start either putting them into your content awkwardly. So it's let's say you wanted you're a restaurant and you wanna be found in Columbus, Ohio. Every other sentence is gonna have the word Columbus, Ohio, and it just it's gonna get annoying. You can also do other things like that are more black hat SEO, where it's like you take those keywords and you, hide the text. Like, you make the white the text white on a white background. That's also a big no no.

Izzy Dadosky [: 00:20:21

But you just don't do it. It's not it's not a thing. It's like every website should be responsive. You should not be keyword stuffing. I feel like this should be already known and tattooed on your forehead.

Brett Johnson [: 00:20:33

Yeah.

Izzy Dadosky [: 00:20:33

So, brands, they keep thinking that the more keywords they have, it equals better rankings, but really what it should be is keywords that are strategic, and keyword stuffing just makes things hard to read. So it's not about the keywords, it's really about the your the user experience and the value that you're bringing with the content. So let's say you are transcribing your podcast, and you're and you're creating an, a blog post out of it. What value can that, that blog post bring? Like, what why would I want why would a human want to click into it and read it, read through it? Right? What additional information or citations can you provide that you mentioned in the in the podcast episode that you that you're creating now into a blog post? Focus on that topic authority. So not just what the keywords are, but just think about what kind of questions your people are asking and then answer them. Just make sure your site speed, your still mobile site speed is improving, your mobile friendliness, user experience is a big thing. And then, I I don't know if user or people listening will know, but long tail keywords. So this is like, if you think of how you would type something into Google, like, how you know, it's not just gonna be they're not gonna just type tacos.

Izzy Dadosky [: 00:21:57

They might tie type in, like, how to make tacos al pastor. So if for some reason that's what you are your blog post is about or your website is about, you wanna type them in as if a human or you wanna you really wanna have those keywords as if a human, had asked them. You don't want it to sound robotic, basically. Izzy, do you have anything else to add? Izzy is the real wiz at Rebel Marketing when it comes to SEO. I just make things look pretty.

Yasmine Robles [: 00:22:32

I think you covered it in the nicest way that I could talk about it.

Izzy Dadosky [: 00:22:36

In the nicest way?

Brett Johnson [: 00:22:37

Yeah. Well,

Izzy Dadosky [: 00:22:39

I've I've always I've

Brett Johnson [: 00:22:40

always looked at it when I write stuff of trying to. I mean, I mean, again, I'm not the greatest at it, but I try is that try to think of, okay. How do I search? What do I put in? Because that's what Google it's a search engine. So it's you're asking it to find something. So what I'm writing should try to answer those queries

Izzy Dadosky [: 00:22:58

the best I can. The the most basic, think about every page should have the one keyword you wanna be found for. And, no, it's not gonna be, like, website, right, or websites. It's not necessarily gonna be even websites in Columbus, Ohio. That's just real probably gonna be harder to rank for, and it might not necessarily be what your people are looking for. Right? So it depends on what your business is, but let's say you are a law firm, it might be try to think of how people would type it in for the services that you provide. So if you focus on start up entrepreneurs, think about what they would be typing into search and each page would have their primary keyword because you don't want to, what we call cannibalize, you don't want the pages to basically be fighting with each other on the on the same website. So every page will have a different and every blog post will have a different focus keyword and then maybe some some synonyms that you can use, within that page that are, again, tying back into that focus keyword.

Izzy Dadosky [: 00:24:02

And just think about what they're searching for. So they might not be searching for a law firm in Columbus, Ohio. They might be searching for something like start up contracts or contracts for start up businesses, contracts for, small businesses, contracts for handymen, right, or cleaning companies. So they might be typing something specific, and you can take what you know about your audience and then use those keywords.

Brett Johnson [: 00:24:27

Alright. Yeah. Yeah. So, let's let's wrap it up. And I wanna ask you, you know, where should brands focus their time? Instead of wasting time on this BS, what's what's the most important stuff? You know? And, basically, top shelf kinda stuff. You know, it's like, this is really what you need to to primarily look at. Izzy, I'll I'll let you get started first.

Yasmine Robles [: 00:24:49

Yeah. So, just because it's a short term trend, don't do it. It's more about the long term. And, also, don't copy people because what might be right for them might not be right for you. So I think that's in Yasmin's brand crush Duolingo. They They made that whole plan for the whole Duolingo owl for, like, five plus years before they even released that he was going to be their mascot and stuff. Wow. And they made a whole thing within their company is that they're doing things for the long term and not the short term.

Yasmine Robles [: 00:25:26

But the people who try to copy them do it in the short term and then never succeed as well as they do.

Brett Johnson [: 00:25:32

Right. Yeah. So Yeah.

Yasmine Robles [: 00:25:34

I think I

Brett Johnson [: 00:25:34

like it. Like, somebody making a movie off of a a big hit movie, but changing in title of the movie is like, okay. That's that's a remake of that. Yes. Some feel to it. Yeah. Yeah.

Yasmine Robles [: 00:25:44

And just be intentional with what you're posting. Is it does it sound like you? Do you need to be doing it? Is this worth your time of what you're currently doing, and does it support what you want to see? That's probably my best advice.

Brett Johnson [: 00:25:59

Yeah. Jasmine, any thoughts?

Izzy Dadosky [: 00:26:01

Yeah. I would say, you know, as a business owner, we wear a lot of hats and depending on what size business you have, your time is very limited. And let's say you're doing the podcasting, you're trying to be the website developer, you're trying to be the the copywriter, you're trying to do all these things. So think before you take any action, think about, is this the right fit for my audience? Is this the right tone? Is this what I should be posting? Because it could be funny for some other agency, but it might not work for you. Think about what the outcome is, back to what Izzy said. What is the goal? So you might need to be on TikTok, but you might not need to be on TikTok. We're on TikTok because we're marketers. Your whatever business you have, you might not necessarily need to be there.

Izzy Dadosky [: 00:26:49

Your audience might not be there. So why add extra work? And then if you are, let's say, posting on LinkedIn and you're revamping what you're posting, keep track of your analytics. Keep track just check-in on those numbers because you want to make sure that you're getting, you're getting a return on that energy or whether it's you're paying somebody to do it, you're getting return on that money or you're getting return on the return on the time you spent crafting this campaign. That's what I or or you could just hire us, but, you know Yeah.

Brett Johnson [: 00:27:23

There you go. I mean, simply put exactly. And and to lead to that point, how can they get a hold of you if that's the case? Like, I gotta find out more about you too. What's the best way to contact you, Yasmin?

Izzy Dadosky [: 00:27:36

You can find me on LinkedIn, and that's my my Hangout spot because that's I don't know. That's what I do. You can also find us on our website, myrebelmarketing.com, if you want. We just talk about things you shouldn't be doing, but if you want to get on our newsletter and, add a work book to your to do list. I know you guys are so excited about it. And audit your marketing. You can download the work book at myrebelmarketing.com/checklist. Izzy, where can people find you?

Yasmine Robles [: 00:28:10

I can only be contacted through Carrier Pigeon. So or LinkedIn works.

Brett Johnson [: 00:28:17

Which may be the same as the squirrel. Exactly. Well, good. If, you need some podcast help, obviously, mypodcastguy.com. You go to my scheduling calendar, and we can talk about this stuff. And and if nothing else, I I may end up pulling one or both of of these two, ladies in too to to talk about something specific if it's to this podcast, but or, to this, the content of this podcast. So thanks again for joining me. I appreciate.

Brett Johnson [: 00:28:47

This has been great.

Izzy Dadosky [: 00:28:48

Yeah. Thank you so much.