Using LinkedIn to Its Full Potential for Your Podcast
Monetizing Your Podcast on LinkedIn: "Are there, you know, professionals that are connected with different industries or companies that may be interested in being a sponsor of your show because you're so active promoting it." - Tonnisha English-Amamoo
Welcome to this episode of The Circle Sessions, where I’m joined by Tonnisha English-Amamoo from TJE Communications to talk all things LinkedIn for podcasters. As your host, Brett Johnson, I’ve noticed that LinkedIn is often overlooked as a platform for promoting podcasts, especially compared to Instagram or TikTok. Tonnisha and I break down how podcasters can really maximize their presence and reach on this professional platform.
We start by exploring why LinkedIn is uniquely positioned for thought leadership, professional networking, and even potential sponsor connections. Tonnisha shares her own experience and strategy for optimizing a LinkedIn profile to showcase your role as a podcast host, no matter your primary profession. We discuss updating your headline, about section, and incorporating your podcast into your overall personal brand on LinkedIn.
We also highlight the importance of going beyond simple self-promotional posts. I share tips on using AI to extract key insights from your podcast transcripts and create engaging, value-driven content. Tonnisha and I also talk about leveraging guests' expertise, using pull quotes, and even making short video invitations to promote new episodes effectively.
Finding guests and networking on LinkedIn gets its own spotlight in our conversation. We discuss the right (and wrong) ways to pitch guests, emphasizing genuine connections and clear audience value over impersonal or transactional outreach. We look at the potential of LinkedIn groups, being wary of mere promotional pods, and instead, focusing on strategic group participation that actually strengthens your show and network.
Finally, we touch on the untapped opportunities LinkedIn offers—whether for engagement, increasing organic reach, or even sponsorship. If your podcast speaks to professionals, entrepreneurs, or niche industries, LinkedIn might be the next game-changer in growing your audience and your brand.
Ready to get more intentional and creative with LinkedIn for your podcast?
Key Moments
00:00 Optimizing LinkedIn for Podcast Growth
05:16 "Creating Engaging Podcast Content"
08:52 Screen Recording Tips for Podcasts
12:38 Authentic Podcast Networking Strategies
14:22 Black Women in Business Podcast
19:50 Monetizing Podcasts via LinkedIn
21:52 Engagement and Value-Based Selling
25:00 LinkedIn's Focused Professional Networking
27:54 Contact Information Summary
Here are three BIG takeaways on how to maximize LinkedIn for your podcast:
Optimize Your Profile for Podcast Visibility
Don’t just mention your podcast in passing—integrate it into your LinkedIn headline and about section. Position yourself as a podcast host or thought leader, and be clear about the value your show provides. This makes it easier for listeners, guests, and even sponsors to find you!
Go Beyond Self-Promotion with Value-Driven Content
Instead of simply posting “New episode, check it out!”—share insightful snippets, pull quotes, or key takeaways from your transcript. Use AI or tools like ChatGPT to help distill your content into engaging posts. Tagging guests or experts for their opinions invites authentic engagement and leverages their networks, too.
Tap Into LinkedIn’s Unique Networking Power
LinkedIn isn’t just about job searching. Use it to find and attract high-quality guests, connect with potential sponsors, and join industry groups that align with your podcast’s niche. Thoughtful outreach and value-focused messaging can open the door to powerful collaborations.
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Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.
Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.
The Circle of Experts are:
Yasmine Robles from Rebel Marketing
Tonnisha English-Amamoo of TJE Communications
Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants
Copyright 2025 Brett Johnson, My Podcast Guy™
Transcript
Welcome to the Circle sessions featuring the Circle of Experts. Each week, one of the Circle of Experts joins me to talk about critical aspects of growing your podcast. The Circle of Experts are Yasmine Robles and Izzy Dadosky from Rebel Marketing, Tonnisha English Amamoo of TJE Communications, and Don The Idea Guy. I'm Brett Johnson, My Podcast Guy from Circle 270 Media Podcast Consultants. This week, Tonnisha is here. Tonnisha is on a mission to help small businesses level the playing field through her digital marketing solutions. Tanisha, thanks for joining me again today.
Tonnisha English-Amamoo [:Thanks for having me.
Brett Johnson [:You know, we've I think we've touched upon LinkedIn a few times in past episodes, and it's always been couched with it's probably an underutilized platform to promote your content.
Tonnisha English-Amamoo [:Yeah.
Brett Johnson [:Bottom line. You know, a lot of people use it, but it's that it's, it's just different. It's not the same use, patterns as an Instagram or a Facebook or an x or or or TikTok. It's definitely that professional level.
Tonnisha English-Amamoo [:Mhmm.
Brett Johnson [:And a lot of podcasters go into podcasting, whether it's video or audio or a combination of both Mhmm. To expand their network, to increase business for themselves. Whatever the reason might be, but it is in that business realm. Yes. So let let's talk a little bit about the way you see LinkedIn not being used necessarily, but should be used, for podcasters.
Tonnisha English-Amamoo [:Yeah. This is something I was thinking about even for my own podcast to do better at using LinkedIn as a way to not only promote the podcast, but to also leverage, my professional network to grow the show. And I think you can also use this as a way to grow maybe even sponsors or advertisers for your show as well. So I think unlike Instagram and TikTok, you know, we know that LinkedIn is built for thought leadership and professional networking. So there's a lot of business professionals, entrepreneurs, and there are a lot of people that have podcasts as well. So I think LinkedIn can be used as a way to encourage engagement. It can also encourage conversation starters, especially if you're talking about a topic and then asking people for their opinion on it, and then linking out to to your podcast so that people can be a part of it. So I think the first thing that we should think about is that, you know, if you do have a podcast, thinking about how you can optimize your profile to highlight your podcast.
Tonnisha English-Amamoo [:So, you know, positioning yourself as a podcast host or industry expert. And I think this will also depend on what you do full time in business as well. So, you know, if if you're full time and accountant, but maybe your podcast is about gardening, then you have to get creative about how you can kinda intertwine these two topic, which I'm sure there's a way to do it. Consider updating your your headline on LinkedIn to say, you know, you have a podcast for whatever it is. You know, talk about your podcast in your about section as well. So really just think about all of the different pieces of your LinkedIn profile just as you would optimize it for jobs or networking to include your podcast in it as well, which is something that I'm not currently doing, which made me think like, okay. There's a way that I can can do this. So I'm right there with anybody who hasn't started this journey yet.
Tonnisha English-Amamoo [:This is our game plan that we're gonna do together to start using our LinkedIn to show off our podcast.
Brett Johnson [:Yeah. I was writing a couple of notes while you were talking about that. And and what did jump out at me, you you know, when you were talking about making sure your profile covers that you do a podcast or have one or you're you're part of one is that I think we tend to do the easy post of just a stay a 100% self promote of an episode. It's like Yeah. The post and you go, hey. Brand new episode out. Be sure you listen. Mhmm.
Brett Johnson [:Nobody cares. Right. Nobody cares. Yeah. Where AI can come into play with you. I I think we underutilize our transcripts from our podcast. Mhmm. That, you know, that that's where the gold is, is in the information that you created.
Brett Johnson [:So let AI or if you are a writer and you can pull things out of it, but let AI I I I use this for myself as well as, you know, ask AI to from this transcript, what would an entrepreneur why would an entrepreneur need to listen to this episode? Or couch the couch the question, and it's gonna spit out from the transcript. Well, an entrepreneur is gonna wanna listen to this because Mhmm. There there is your posts. There are your questions and try to create comments, that sort
Tonnisha English-Amamoo [:of thing
Brett Johnson [:Mhmm. From what you talked about in the podcast. So, yes, you're promoting the episode, but you're giving a reason why the content was so good that you're going to learn this by from listening to the podcast.
Tonnisha English-Amamoo [:Right. And that was something I had to you know, don't just post the episode links. Like, how can we create value driven content? And I love that idea of taking the transcript, using chat GPT or something to pull something from there as a way to talk about, you know, the episode. And maybe you know, I've I've seen people make posts where they if it's a topic about social media and they want input, they might tag me to get my opinion. Mhmm. So depending on what you're talking about, maybe you tag a couple of people that you're connected with, people that you know, and try to get them to engage. You know? And and I think too, if you're gonna post your podcast to summarize the key takeaways or highlight the guest insights. I I also love just highlighting the guest, period, and not making it about you.
Tonnisha English-Amamoo [:Because the the point, if if your podcast is you and one or two other people and maybe you're you you have guests that you're bringing on, I think that is the also the selling point to get people on your show is that it's a way to promote them. And then secondary you, yes, but it's a way to, highlight the guest. So if there's something that they said, maybe you post, you're like, hey. I talked to Brett, and he talks about, you know, using LinkedIn for podcast, and then you tag that person. You thank them for coming on the show, they'll probably comment, which now opens it up to their network as well. So there's there's just a way to your point to promote it without it just being like, new episode, check it out. You know?
Brett Johnson [:Yeah. It's that paying attention to some really cool pull quotes or moments in time that the podcast, delivers. And again, that's a utilization of a transcript and and and let the trans let AI do pull quotes from the the, the transcript, and you just copy paste.
Tonnisha English-Amamoo [:Right.
Brett Johnson [:Putting as a here listen. You need to listen to what she said. Here's just a synopsis of it sort of thing. Mhmm. Be be creative because, ultimately, LinkedIn is a platform. The best used is that you're pushing more you you're you're educating. People go to LinkedIn because they yes. They wanna network, but they also wanna be educated
Tonnisha English-Amamoo [:Yeah.
Brett Johnson [:A little bit more today. Learn a little bit more. Learn a little bit more. And if you give them those little snippets of, wow, that sounds really interesting. I never thought of it that way. If that hit you during that interview or what you put together as a solo episode, everybody else is going to know that too. Those little poll quotes will people get people to stop or at least, you know, of of liking the comment or commenting more. And then you have the opportunity that if you do want peep people to go to maybe a blog or your website that has more, well, that's where you can put in the comments the link versus the link in the initial post.
Tonnisha English-Amamoo [:Right.
Brett Johnson [:You know? And get them be be creative with the visual. The visual for me personally is the hardest part. It honestly is. You know, whether it's it's, just a static, image or, yeah, maybe a screenshot of a, you know, interview you did on Zoom or something like that. But it's that's the hardest that for me is the it is a hard part because you wanna be creative with that image. Uh-huh. You just do.
Tonnisha English-Amamoo [:Something I try to do is screen record, like, a section. But I do that when I'm posting on, like, Instagram or Facebook. But this can also work for LinkedIn.
Brett Johnson [:Yeah.
Tonnisha English-Amamoo [:So just screen record. Maybe it's, you know, thirty seconds of whatever you're posting about as an insight from the episode. Mhmm. The screen recorded, and posted so people can watch it if they want to. Maybe it will especially if we talked about this on another episode, especially if you have, like, a nice background and things going, you know, to so people can visually see if you do have visuals, like, what your podcast is all about. If it's just audio, though, something that you could do is same thing. Take you know, if you sometimes I'll do this, on my phone where even if it's an audio, I'll still screen record for the audio. And if you use, like, Canva, then you take a picture of that person.
Tonnisha English-Amamoo [:You put your podcast logo with it, put, you know, that they were a guest. If you put that screen recording behind the picture so you can't see, you know, the screen recording. You can just hear it, and you can upload that as a as a video as well if you if you want people to be able to actually hear what was said. But even if it's just, you know, a a screenshot of your podcast logo and you can see the player, like, at the time stamp that it was at, I think that would also work too.
Brett Johnson [:Yeah. One thing that just came to my mind, and I really have not thought about this before, is that, you know, to and it it hinges on the self promote of a podcast, but let's take it one step further. It's like, get your camera, get your phone on, record yourself promoting the episode, but you're also talking about what hit you the most about the interview or what you talked about. So, yes, it's a it's that gray area of self promotion, but it's that but you're you're giving the the the the scroller, the LinkedIn viewer of your post, a reason why they should. But it's a personal invitation that you're doing. You're taking the time to do a really short thirty second video
Tonnisha English-Amamoo [:Mhmm.
Brett Johnson [:Of why they should listen to that episode. I think the ultimate goal is to stop the scroll. Is that you want them to listen to what you're saying, and if it's a personal invite about this is how this interview with this person moved me or what I got from it, you're already gaining that information from a transcript Right. That you're, you know, going through AI and it's pulling those things out. Mhmm. But talk about a powerful personal invitation.
Tonnisha English-Amamoo [:Mhmm.
Brett Johnson [:Very simple to do too.
Tonnisha English-Amamoo [:You know?
Brett Johnson [:And I would I would suggest doing it within the first eight to twelve hours after that interview because you're most energized because of it.
Tonnisha English-Amamoo [:Right. Right.
Brett Johnson [:Within a day or two, you're gonna kinda forget the nuances because you're gonna go to the next thing. It just happens. You know? You've got other episodes you're doing or you've work is in the way, life is in the way, you know, that sort of thing. Mhmm. But I I I don't see that creativity on LinkedIn yet. And I think there's a really big opportunity for podcasters who want to to network via their podcast or whatever, you know, the content they're creating to really be professional in how they how they talk about what they've created. Yeah. Why people should listen, why they should read a blog or whatever the case might be Mhmm.
Brett Johnson [:Is that, it was it was my time it was great time interviewing this person, and I it's worth your time to listen to it as well.
Tonnisha English-Amamoo [:Yeah. Yeah. I think that's that's key is that if you can show your why and why you were passionate about the podcast in general, but also about the guest that you brought in. I think that kinda leads into the next thing I wanna talk about is, you know, finding guests
Brett Johnson [:Mhmm.
Tonnisha English-Amamoo [:For your podcast through LinkedIn.
Brett Johnson [:Right.
Tonnisha English-Amamoo [:And so how can you you know? I mean, what better way to show people that it's worth their time than to after you interview someone to just take, you know, thirty seconds to talk about, you know, how great it was interviewing this person and the insights that you got from it and, you know, showing you know, telling your network why they should also connect with this person. Like, who wouldn't want to be on someone's podcast who would do that in addition to, you know, not just, you know, being grateful for for them being on your episode, but then also, like, highlighting them and their businesses and what they're doing. Yeah. And so I think finding podcast guests and networking on LinkedIn can be tricky because I was telling you a story about how someone reached out to me about being on their podcast, which at first, I'm like, oh, this is really cool. Went to their their YouTube and saw they had, you know, a nice amount of followers and views and everything. But then after kinda talking to their assistant, it kinda became clear that they wanted me to pay to be on their podcast, and they kinda leveraged it as a way for me to be on their show as a a promotion or marketing opportunity for me. So they kinda they positioned it as, like, I would be it would be beneficial for me to be on their podcast and not it would be beneficial for them to have me on their podcast. And I think that's the way to go about it because if you have insights, and things that you want your audience to receive, then that's who you go out and seek as a potential guest.
Tonnisha English-Amamoo [:So for my black woman in biz podcast, I'm interviewing black women in business and corporate in all ways, and I'm looking for women who have achieved some level of success or have just maybe they just started their entrepreneur journey, and and they're going through it. And I wanna hear I want people that listen to hear real stories from real people, who are going through the same experiences as them. So it's beneficial for my audience to hear from this person, not the other way around. So really think about think about that when you're reaching out to people. I know there's also, like, LinkedIn groups, for for things like this, but, you know, sometimes, I was talking to someone else recently about back in the day, there used to be these Instagram pods. I I don't know if they still exist. There were LinkedIn pods as well where you're in a group of people, and every time someone in the group posts content, they'll share it with their pod, and then the group goes and, like, engages with the post. The algorithms kinda figured out that that was a thing.
Tonnisha English-Amamoo [:So if it if it felt like spamming, then you might get shadow bans. So there's, like, weird stuff with that. But, you know, I kinda caution on being in groups where it's just about promotion because it's just a bunch of people promoting and who in this group is actually listening Right. To each other's episodes. So I would say, you know, let's say, you know, crime junkies, for example. Again, if they were in a LinkedIn group, I would imagine they would be in a group of investigative journalists who would find, you know, these cases interesting and may want to dig, or maybe they might already have information about a case that that is being talked about, or maybe, you know, a a group of people who are focused on a particular high profile case. Like, maybe you wanna be in that group to share what's going on. Or a group of lawyers, maybe they would be in something like that.
Tonnisha English-Amamoo [:So getting strategic about if you are gonna use groups depending on what your podcast is about, what kind of groups you're gonna be a part of. And I think, really, when it comes to people getting on your podcast, remember that it's not about what you can do for them, which maybe you can do a lot for them. Maybe you can, you know, promote them, and you might know that, but you don't have to say
Brett Johnson [:that. Right. Right.
Tonnisha English-Amamoo [:If you think about, you know, what can they do for your audience and letting them know having you on my show would be beneficial for my audience because of x, y, and z.
Brett Johnson [:Yeah. Yeah. You know, and you make a a really good point because I, yeah, I don't get the, asks to play to play.
Tonnisha English-Amamoo [:Mhmm.
Brett Johnson [:But I get the asks that, you know, love the episode, and they kinda recap what an episode was.
Tonnisha English-Amamoo [:Mhmm. Mhmm.
Brett Johnson [:But then they veer off into exactly what they do, and it has no connection. None at all. So they're just they they've taken they try to personalize it, but it's that it's quite obvious when they start talking. Maybe it's a I I can't even really give a good example off top of my head, but, you know, you could have a finance episode. And it's like, I love that episode about finance, dah dah dah dah. It's like, I think you'd be a great I have a guest that would be a great because they know about cooking Chinese food or something.
Tonnisha English-Amamoo [:Okay.
Brett Johnson [:I don't wanna make a connection here. You know? Right. But they they've they've taken that. They've gone to school to go, okay. Gotta personalize. You gotta say that you'll listen to an episode and then go into what you wanna do. That's what you have to avoid as well too. You you're right.
Brett Johnson [:It's that I I would love to have you on my podcast because this, this, this, and this, because I know that you're I've heard you on this episode. I heard you on this episode. And truly, be respectful and and and know what you're talking about.
Tonnisha English-Amamoo [:Mhmm.
Brett Johnson [:But but also I and I would and and also maybe it's that I would love to talk to you about this idea then too.
Tonnisha English-Amamoo [:Right. Right.
Brett Johnson [:Maybe that without giving them a script of what you wanna talk about, but also kinda go, yeah. Yeah. Yeah. Yeah. Yeah. You're great. You're great. You're great.
Brett Johnson [:But it's like, hey. Would you come on? I'd love to talk more about this idea.
Tonnisha English-Amamoo [:Mhmm. Mhmm.
Brett Johnson [:That's I would follow-up on that type of invites. I Right. Bet I would. You know, just like we did in a in a previous episode talking about, you know, the pros and cons of visual. If somebody emailed me about that, hey. Heard that episode. Would you wanna come on and talk about your experiences with your with your clients and yourself about the pros and cons of using video? Yeah. That I would.
Brett Johnson [:I mean, they're hitting a core of they are understanding what we're doing. Mhmm. So, yeah, it's just gotta be careful with the invites and really do some research beyond the listening to an episode or here reading the show notes and kinda going, oh, yeah. I can use that copy paste, then boom, go into your pitch, which has nothing to do with anything.
Tonnisha English-Amamoo [:Right.
Brett Johnson [:That's that's the greatest, easiest way to to be, you know, deleted in InMail or whatever you wanna
Tonnisha English-Amamoo [:do with LinkedIn.
Brett Johnson [:That's right. Well. Again, it it you know, that platform's just it's just different. Yeah. It's it's just different. You've gotta respect why people are there.
Tonnisha English-Amamoo [:You have to respect why people are there, and you also have to understand that people on LinkedIn are being, like, bomb bombarded by people trying to sell things to them every single day.
Brett Johnson [:Yeah.
Tonnisha English-Amamoo [:And so you have to get creative in how you're utilizing the platform to where you're there adding value. And then selling things may come because that's another thing that you can think about with LinkedIn is that, you know, since to your point, there's not a lot of people that are utilizing LinkedIn in this way for their podcast. There this could be potential for you to monetize your podcast. Are there, you know, professionals that are connected with different industries or companies that may be interested in being a sponsor of your show because you're so active promoting it. You're creating engaging content. People are commenting and engaging. You're bringing on guests that, also have a a network or community that is expansive, and maybe this could be an opportunity for someone to want to be a sponsor of your show. Yeah.
Tonnisha English-Amamoo [:So those things can come, but I think that the goal should be on the focus of creating engaging content, highlighting your guests and, you know, showcasing your guests first, and then those other things secondary, I think, will follow.
Brett Johnson [:Yeah. Exactly. Yeah. There there's a a phrase you've probably heard it too and then our listener probably asked too. There's the riches in the niches. Yeah. You know, the more you drill down, I've heard examples. I don't have any clients this way, but I've heard examples that, you know, that it could be a, podcast about some pharmaceutical technique or, equipment or something like that.
Brett Johnson [:And they have I've heard the example that, you know, they may have three to 500 listeners, which is great in some rooms, small in others, you know, in comparison. But he that that that host knows of those three to 500 listeners. They're all his clientele.
Tonnisha English-Amamoo [:Mhmm.
Brett Johnson [:Mhmm. So, you know, how many people would not wanna be in front of three to 500 people that are ready to raise their hand
Tonnisha English-Amamoo [:Exactly.
Brett Johnson [:Buy something or be in that realm. That that's great. You know, that who cares how many if they're engaged and they are ready to move the next step, whatever that you're asking them to do Yeah. Sort of thing. But then there are other realms too of just, you know, looking at, being a part of a paid newsletter or being paid a part of lots of other things that can help support you gaining that audience that you know you can relate to and they want content from you that are potential clients, customers, whatever the case might be, but just your this path to lead them into where you want them to go is much different than the approach you would with an Instagram or a TikTok video product kinda thing. It's just totally different. It's a it's more of a soft sell. It's really our val a value sell.
Brett Johnson [:Let's put it that way, because you're asking you're if nothing else, you're asking for time. Mhmm. But down the road, everybody knows there's a dollar down the road probably, but you just have to take your time with it.
Tonnisha English-Amamoo [:Exactly. Exactly.
Brett Johnson [:Yeah. No. Anything on the on on your mind in regards to LinkedIn or some other thoughts? I would
Tonnisha English-Amamoo [:just say, you know, some final thoughts that, you know, LinkedIn definitely, if your podcast covers any sort of business, entrepreneurship, or anything like that, I definitely think you should be on LinkedIn. But also thinking outside the box. Even if your podcast if you're a gardener again and and your podcast is about gardening. I mean, Scott's Miracle Grow, John Deere, like, all these companies are on LinkedIn. So this could be your opportunity to also engage and connect with, you know, bigger corporations that may be interested in being on your podcast, or better yet sponsoring it. So really thinking about how to get creative with using LinkedIn for your podcast. I think, also, if you're looking for, you know, high quality guests and you're looking to expand your network or get more industry connections, that LinkedIn can be helpful. And I think, also, organic reach.
Tonnisha English-Amamoo [:You know? LinkedIn is still one of those platforms that a lot of people haven't really tapped into yet. Not not as many as, like, in Instagram or TikTok. Yeah. So it's a lot easier to get organic reach on LinkedIn than some of the other platforms. So I think it is still a great opportunity for people to be able to use it to grow their listenership, on LinkedIn.
Brett Johnson [:There's not a competitive social platform.
Tonnisha English-Amamoo [:There's not a competitive so yes. Exactly.
Brett Johnson [:Compared to an Instagram fighting Facebook even though I know Meta owns both. But or or an x versus blue sky or, you know, that sort of thing. There's nothing compared to to LinkedIn to, to to kinda go, okay. They're probably both in these professional they've I mean, there have been apps that have tried. They just LinkedIn just did it right initially and just did it and moved forward. Yeah. You know, no no looking back. And nobody's been able to put something together that's that's a decent competitor to them.
Brett Johnson [:So look at it that way too.
Tonnisha English-Amamoo [:You know, I think LinkedIn has stayed in their lane and really stayed focused on this is a platform for professionals in jobs and networking and all of that, and they've stayed true to that. Whereas, I think some of the other platforms are trying to be everything. Same with YouTube. I don't think anybody's been able to to to step in YouTube's lane either because they've stayed true to what they do. Only recently where they have the shorts, but for the most part, everything is like, this is we are a long form video. That's what we do. Mhmm. So, yeah, I I think that, for the time being, that LinkedIn will definitely be the place if you're looking to expand your network and connect with more corporations.
Tonnisha English-Amamoo [:And not a lot of people are doing this with their podcast, so this is an opportunity for all of us. And I'll I'll check-in. Maybe we'll do a part two of this because I'm gonna start doing this as well, and we can see how it goes. And I can report back on on how it turns out.
Brett Johnson [:Yeah. I and that's pretty much my preferred platform to do things on. I mess with the other platforms a little bit, but I really do folk more of a focus on LinkedIn. And and for me, it's just a little bit easier of a lift as well too because you don't have to necessarily post every day. Exactly.
Tonnisha English-Amamoo [:You
Brett Johnson [:don't have to. So that helps a little bit too. And that's that's that fits my lifestyle, you know, in regards to doing things. But it's and it's easier to keep it in the professional realm of a podcast. And I and I know that's where my potential and my current clients are. I know they're there. So it's that I I am very purposeful in what I create and put on there to support what they're doing, reinvest in their knowledge of me knowing, okay. This guy knows what he's talking about.
Tonnisha English-Amamoo [:Mhmm.
Brett Johnson [:Even though we talk about stuff in our, you know, recording sessions or visual meetings or whatever the case might be, but it's that I'm still rebranding, rebranding, rebranding, and continuing the brand that I have. On the best way that I can. So yeah. What's what's the best way if a listener wants to pick your brain a little bit more about what you're gonna do as well as, you know, some other things that, you've seen, pros and cons on? Put it that way.
Tonnisha English-Amamoo [:Yes. Yes. You can go to my website at tjecommunications.com, schedule a free consultation if you wanna chat, or if you wanna be LinkedIn, podcast, accountability partners, I'm open to that too. Yeah.
Brett Johnson [:That's a that's good it's a good way of putting it too. Yeah. Yeah. Yeah. Yeah. I'd love to talk to anybody that wants to talk about LinkedIn or, you know, any social media platform, but really focusing on LinkedIn and what I've seen work real well, what I've been doing, that sort of thing, and as well as how they wanna incorporate theirs. I've got actually two websites, but the easiest one is go to mypodcastguy.com. That's where my scheduling calendar is.
Brett Johnson [:You can find my scheduling calendar on circle270media.com as well too. But, mypodcastguy.com is a little bit easier to remember. So you can go that direction. But, yeah, obviously, you can find me on LinkedIn as well too. So, you know, connect with me as well. I've been doing a lot more of that in messaging and such and and, which is, that's where I live pretty much. So you can catch me there first as well. So thank you for joining me.
Brett Johnson [:This has been another great topic and and one that I know we've touched upon in the past, but never really taken one episode to really look at LinkedIn.
Tonnisha English-Amamoo [:Yeah. Yeah. Thanks for having me.
Brett Johnson [:Yeah.