Social Media Best Practices in 2024

Brett Johnson [: 00:00:05

Welcome to the Circle sessions featuring the circle of experts. The circle of experts are Yasmine Robles from Robles Designs, Tonnisha English Amamoo of TJE Communications, and Don The Idea Guy. I'm Brett Johnson from Circle270Media Podcast Consultants. Each week, one of the Circle of Experts joins me to talk about the critical aspects of growing your podcast. We focus on marketing, social media, monetization, and website design to help you implement all of these together. This week, Tonnisha is here from the Circle of Experts. Tonnisha is on a mission to help small businesses level the playing field through digital marketing solutions. Tonnisha, thanks for joining me again today.

Tonnisha [: 00:00:42

Yes. Thanks for having me. I'm excited about this topic.

Brett Johnson [: 00:00:46

Yeah. You know, it it's funny. We wanna talk about social media best practices. Mhmm. And I know this changes monthly, it seems like, but I think it's you could also look at it from the standpoint of the year because looking back the the last year, no matter what that last year was, there are pieces that are gonna affect what's going on this year. Yeah. Because it's just kind of an overflow into, oh, this started last year. Now we have to really recognize this is a thing now.

Brett Johnson [: 00:01:17

Yeah. We have to keep going with it or saw a lot of success in what happened last year. Here's how we can do something a little better. Mhmm. So, yeah, you you first, you wanna talk about some automation. You've talked about this before. This is not going away.

Tonnisha [: 00:01:32

Yeah. I don't think the automating your social media is gonna go away, especially if you're a a a 1 man band or a 1 woman show. It's so important to try to create those content calendars, get them scheduled, and let your content roll out and do its thing. But something that has, become more important as, you know, these platforms get smarter every single day is that we have to be social on social. So we can't just schedule content and not engage with content. We have to still take some time even if it's, like, 15 minutes a day to go through Instagram and, you know, actually engage. Don't just comment like a heart or a thumbs up, but actually go through and try to add to conversations, watch people's stories, respond to their stories and their polls and their quizzes and all those things is gonna be really, really important as we go into this year.

Brett Johnson [: 00:02:38

I think it it just kinda dawned I mean, it kinda dawns on me occasionally over and over and over, and it's the same thing. That it's that if we understand what the social media platform is trying to do Mhmm. And what it doesn't want you to do. For example, it doesn't want people to leave.

Tonnisha [: 00:02:57

Right.

Brett Johnson [: 00:02:57

So why would you be if it's a platform that allows you to put links, why would you be putting a bunch of links that Right. Encourages the viewers of the the Sessions reading your post to leave that social media platform?

Tonnisha [: 00:03:10

Mhmm. Mhmm.

Brett Johnson [: 00:03:11

Don't do it. Don't do it. So so understand that you're going to get dinged. If it sees a link going out in the main post, maybe not in a comment, you could you know, maybe there's a an opportunity when you comment on yourself and you put the link. Okay. That that's great. But at least the main topic and your your point and with an image or video is there in that original post Yeah. The reader viewer will stay, and the social media platform wants that to happen.

Tonnisha [: 00:03:38

And I'm glad you mentioned that. So I so I have 2 phones. I have a personal phone and I have a work phone, because, you know, with my work phone, I have my social media notifications on. With my personal phone, I have them turned off. Because I've noticed, and and this was brought up in that, there was, like, a documentary, I forgot the name of it, about social media and how, you know, they want us to stay on the platform. And I would get notifications that would say, like, you know, TJE liked your post. And it's like, yeah. I did that, like, 2 hours ago.

Tonnisha [: 00:04:18

I didn't just like it. That was, like, a long time ago. But the platforms, you know, they'll send you push notifications if you haven't been on it maybe in the last hour or so. You'll get a push notification to say, hey. Come back and look at this. Same thing with Twitter. You know? I'll get a notification that, you know, this person just, you know, posted a tweet. But the tweet is, like, 4 hours old.

Tonnisha [: 00:04:45

It's just that I haven't been on Twitter in the last 4 hours. So to that point, the platforms want us to be on them all the time. So finding a way to you know, I don't con I don't want you to be so, like, overwhelmed that you're spending, like, your your 24 hours in your day, like, always on social media. But thinking of how you can get the content that you want out there, you can take a few moments, you know, a day to kinda be engaged is is gonna be important. And then like you mentioned, the links. I know with scheduling, that can be kind of annoying when you have to, like, you know, make a post and then later go back and and comment a link. But maybe thinking about creating content that doesn't necessarily always need a person to go click a link or go somewhere.

Brett Johnson [: 00:05:45

Yep.

Tonnisha [: 00:05:45

Maybe it's just here some content, asking people what their thoughts are, and trying to get some engagement on the post. So think about different ways to kinda switch up your content a little bit so it's not always pushing people. Here's a link to go do this or do that.

Brett Johnson [: 00:06:03

Yeah. And I'm guilty of it. I think everybody is.

Tonnisha [: 00:06:05

Oh, yeah.

Brett Johnson [: 00:06:05

It's you you you just you you because you wanna drive traffic to your website or a blog post or something like that, and and Mhmm. You think, oh, I'll just put that up there, and people will click through, and they'll read it. Well Yeah. If they see it. If, you know, if you're not throttled to where only maybe 20% of your followers even see what great content you've created, It's that take take what you can from what you created and create some type of synopsis.

Tonnisha [: 00:06:31

Right.

Brett Johnson [: 00:06:32

And maybe later on add the link in a comment as you go along, possibly. You know, saying, oh, yeah. Here's the here's the link to that, but don't put it in the main post. Simple Yeah. Simple strategy, honestly.

Tonnisha [: 00:06:44

Yeah. And I think when we talk about, you know, scheduling content, if you're using a scheduling tool like a Sprout Social or Facebook as a publishing tool that allows you, to schedule Facebook and Instagram content. But looking at the analytics, do you find that posts where you're asking people a Sessions, get more engagement? Or when you post links, like, does that still work well for you? Are you just one of the lucky ones that it works out? You know, look at that and use that as a way to, think about how you wanna create content going forward.

Brett Johnson [: 00:07:22

Right. Exactly. And as I labeled last year as the year of AI Yeah. Your next point, it it's here to stay.

Tonnisha [: 00:07:29

It's here.

Brett Johnson [: 00:07:30

But but be but beware. Beware.

Tonnisha [: 00:07:33

Yes. So leveraging AI, but remembering to maintain your brand voice. I've used it to kinda help me with content ideas just to kinda play around with it. And, you know, sometimes I have to tell it, like, okay. Make this less formal. Okay. Maybe that's too informal. Like, may you know, you gotta, like, play around with it.

Tonnisha [: 00:07:56

And there are a lot of people out there who are actually creating kind of, like, AI systems for business owners that kinda speaks to your brand voice. So, you know, there's a way to work on almost like teaching the AI how to be in your voice. But as you're getting started and you're learning, you can definitely use it. But I would say use it as, you know, a way to kinda help you maybe flush through ideas, but you're still going back and adding your voice to that content. I think that not only us as humans, but I know there's also systems out there that can kinda tell when something doesn't feel authentic or it feels like it may have been written by, you know, AI. I know I've seen, like, college professors and teachers are, like, now working through, like, systems where they'll, like, scan a student's paper to see if it was generated by AI. So just keeping that in mind, especially if you're somebody like me who creates content for clients. You know? They're they're paying you for your Experts, so you can utilize these things, but also making sure, that you are adding your little touch to it.

Tonnisha [: 00:09:16

And then specifically with podcasting, you know, I think you can utilize AI to come up with ideas for content episodes. But, you know, thinking about our SMART goals that we talked about before, making sure that, the content that you're creating is relevant to whatever your podcast is about.

Brett Johnson [: 00:09:37

Correct. Yeah. I get, I I know one person who was talking about that he's, you know, looking at his old podcast content and, getting it into blog form. And then he wants to train AI, put all those blogs in and train AI to to write a blog like he speaks. Yeah. And I I don't I I it'll be an interesting experiment. I don't know if I trust it that much. Mhmm.

Brett Johnson [: 00:10:01

And I think it's I think you're looking at it as a time saver more than anything else. And I get that I get that part of it. Mhmm. But but how important is that time? A you're you're already creating a podcast Mhmm. And you're getting a transcript from it. The AI will already come Don do a pretty good job of creating a blog post for you that's 75% there.

Tonnisha [: 00:10:25

Right.

Brett Johnson [: 00:10:25

Just, you know, but, again, it's using that content and and reshuffling and bringing out the highlights that you may have forgotten about or, again, AI looks at it as important, and maybe you don't, and it's like, that thing was not important at all.

Tonnisha [: 00:10:39

Mhmm.

Brett Johnson [: 00:10:39

I wouldn't wanna rely on AI completely at all, just copy paste and blog. I don't think that's a a truly smart I I think it it can make us lazy. Let's do it that way. Yeah. Because you think AI is taking care of it for you. So you just you're just in the mode of copy, paste, copy, paste, copy, paste, like, wait.

Tonnisha [: 00:10:58

And that's definitely not what

Brett Johnson [: 00:10:59

proof this stuff. Yeah.

Tonnisha [: 00:11:00

You need to look. Gotta proof it. You definitely gotta go through and make sure that it makes sense. Now if you're able to, you know, if he can create that system for yourself, I know Yasminee would love that because then there's an SEO opportunity for your website to help push people to your podcast. But like you said, it's not like a copy and paste thing. You really have to, you know, read it and make sure that it actually makes sense for your brand voice for your podcast.

Brett Johnson [: 00:11:35

Right. Exactly. You know, your next point of of using the platform's parts Yeah. Everything that it has to offer, to me is overwhelming. Yeah. It just is because they are adding things, or some of it's experimentation, or it's one of those they've add something, and now because they've added this piece, they're just turning the gas on, and if you're in it and you're doing it, you're gonna get exposure and stuff, and now you're it just it seems to be overwhelming.

Tonnisha [: 00:12:06

Yeah.

Brett Johnson [: 00:12:06

You know? So so let's take a look at that. If you're, you know, using the platform, using all the parts of, for example, stories, reels, post, and feed, and that sort of thing, how do how do you put your mind around that to to utilize everything?

Tonnisha [: 00:12:19

Yeah. That that can be a challenge, honestly, and it and it takes work. So when we talk about automation, there are ways to schedule reels, schedule post, even somewhat schedule stories. So, you know, you can think about that. But we can also go back to our SMART goals, and maybe we focus Don, you know let's say, in the Q1 of the year, we're gonna focus on really diving into Instagram and seeing how that works out for us. You'll find that most content creators or influencers, they go really heavy on 1 platform. They're not necessarily going heavy on all the platforms. They may be, you know, like a TikToker, for example.

Tonnisha [: 00:13:10

You know, they may post, like, 4 TikToks a day, but maybe, like, a couple Instagram posts a day. So, you know, you may need to take the time to, you know, pick a platform focus and create SMART goals for that platform and see what's more beneficial. For some of us, really diving into LinkedIn may be more beneficial for our business. For others, it may be TikTok. It may be Instagram. So I don't I don't believe that everybody should be on every platform. I think you should be where your people are, or where you want to be, and maybe you're you find your people there. Because I think when you're using a platform that you actually like, it's easier to feel excited about creating content for it.

Tonnisha [: 00:14:06

Yeah. So I think that you should use all platforms of the platforms, or use all parts of the platforms that you're using, but it may not be at all times. You know, you may have a time where you're super Instagram focused. You might be super LinkedIn focused. I think it's important to try it out, see which platforms work for you, work for your brand, work for your podcast or your business, and then really, like, dive into it. But I think it's also important to keep in mind and remember that we do not own these platforms. So, you know, there was a time when, you know, people were worried that TikTok was gonna be banned in the in the United States, which it actually is semi banned in a few states, in the United States. So, you know, if if you do find yourself in a position where you're all in on a platform and then it goes away I mean, think about I don't know if you remember Vine.

Tonnisha [: 00:15:04

Do you remember that? Oh, yeah. Yes. So, you know, that was kinda like, I guess, prehistoric TikTok, if you will. Correct.

Brett Johnson [: 00:15:12

Yeah. Yeah. I guess that's the best way putting it in it. Yeah. Exactly.

Tonnisha [: 00:15:14

And and there were a lot of people who, you know, were like Vine famous. And then when Instagram came about, they had to find a way to pivot and bring their audience from Vine to Instagram, and now Vine doesn't exist. Some of those people were able to seamlessly, you know, bring their people over, and some of them kinda rebranded. Like, there's a singer that I love who Don Vine, she was a comedian. And then when she, Kehlani is the singer. And when she started kinda singing a little bit on Vine, people were like, oh my god. Stop singing. Like, we wanna we wanna see jokes.

Tonnisha [: 00:16:00

And then when Vine ended and she moved

Brett Johnson [: 00:16:02

over to Instagram, she didn't

Tonnisha [: 00:16:02

do any jokes. She skits. It was solely focused on the music, and now she is, like, famous with, like, 1,000,000 of followers. So you know, you may find yourself in a position where you may have to rebrand, you may have to regroup. So always keep in mind that no matter what platforms you're using, whether you're all in, if you're spending money on ads, whatever, we don't own that. We own our websites. We own our email list. Those are the things that we own.

Tonnisha [: 00:16:34

We own our listeners. So really thinking about, yes, going all in, but always keeping in mind that we want our our followers to actually become people that indulge in our content outside of social media too.

Brett Johnson [: 00:16:52

Yeah. And and are become advocates as well too. Yeah. They're they're spreading the word. They're sharing they're sharing content whether it's on the phone or talking about it at dinner.

Tonnisha [: 00:17:03

Yeah. Yeah.

Brett Johnson [: 00:17:04

You know, whether

Tonnisha [: 00:17:04

it's They'll follow you where you go if they if they love what you do. So, I mean, I talk about I I mean, at this point, I feel like Tenderfoot TV needs to, like, pay us for the amount of times I bring them up. But, you know, that that's a great example of, you know, somebody like Payne Lindsay who, you know, created a podcast, and now any podcast that he endorses, people wanna listen to. So, you know, think about, you know, how you can really capture your audience that whether it's a podcast or going to your website or being on your email list, they're gonna go where you go. Not like a cult like following. Nothing like weird or anything.

Brett Johnson [: 00:17:48

Yeah. Right.

Tonnisha [: 00:17:48

Right. People who, you know, love what you do and then they wanna engage and, you know, I think social media is just one of those things where it feels easy. It's like a low hanging fruit to really start creating content and getting engagement, but I always like to remind people that, you know, we don't own these spaces. If they shut down today

Brett Johnson [: 00:18:10

Yeah.

Tonnisha [: 00:18:11

And that was your only way of connecting with your followers, you'd have to start all over. So just keeping that in mind as well when we're utilizing social media this year, how are we, converting our audience from just a follower to a subscriber to whatever it is that we're doing?

Brett Johnson [: 00:18:30

Right. Bring them to where you can control them a bit more.

Tonnisha [: 00:18:33

Yeah. Yeah.

Brett Johnson [: 00:18:34

And and I don't mean it in a in a negative sense, but it's at Right. Your line of communication's always open.

Tonnisha [: 00:18:40

Let's put it

Brett Johnson [: 00:18:40

that way. That's probably a better way of putting it. Yeah. Yeah. And and, you know, your comment about that we don't own those platforms Mhmm. Is is as well as there are little things to do to make it better on that platform, you know, optimizing that content for every platform. Yeah. Guy into a little bit what you're thinking about, you know, the optimization, make it make it work a little bit harder for you.

Tonnisha [: 00:19:01

Yeah. So I know, you know, thinking about TikTok and Instagram, specifically. So, there's a lot of content creators who may take their TikTok and upload it into Instagram and vice versa. Well, now, you know I mean, really, for for a while now, Instagram can tell, you know, if if this was a video that was created in TikTok because of the little TikTok thing that'll kinda move around in the video. And that content at times doesn't perform as well as if you're actually editing the video within Instagram's tools. So, and same thing with TikTok. It can tell if you are uploading a video that's already created versus editing it editing the video within the platform. So just think about that.

Tonnisha [: 00:19:57

And, again, it's one of those annoying things. It's like, great. Now I have to, like, edit content. I like, why can't I just, like, copy and paste, you know, the same thing from here to there? But the platforms are are smart. And like we talked about before, they want us on their platform and their platform only. So they're going to reward you when you do things, like utilizing their editing tools or utilizing their sounds or their music that they're offering you. So again we could think about starting with just one platform. So maybe we're starting with just LinkedIn or just Instagram, and as we're creating content for each platform, making sure the sizing makes sense for each platform.

Tonnisha [: 00:20:45

Is it gonna be more square? Is it gonna be, you know, that portrait mode of Instagram Reel or story? And just making sure those little things make sense, knowing that it can feel tedious. But it's gonna be important for you and beneficial for you in the long run if you're able to just take those little moments to make sure that you're optimizing all of your content for all the platforms that you're using.

Brett Johnson [: 00:21:14

That's a probably good point that, if you once you see something post up from someone else that was originally on one platform and you see it post on another platform. For example, like you said, you see a TikTok video on Facebook or Instagram, see how that looks from that person that posted that. Do you want your content to look like that? Because it will. And if you're okay with that, that's that's Circle. That's fine, but that's what it will look like. It's going to be changed. It's it it it like you said, that platform, whether it throttles you or not, it's going to make it look different. And if if that's okay with you, then it's okay, But beware that if it's not, you can control that.

Brett Johnson [: 00:21:54

You can change that. Yeah.

Tonnisha [: 00:21:56

Right. And, you know, the one of the benefits of Facebook, owning Instagram or Meta owning Facebook and Instagram is that when you post a Reel, they do, ask you or give you the option to allow the Reel to be recommended on Facebook. So when people are scrolling through Facebook and watching reels, sometimes in order for someone to even comment on a reel that they're looking at, it it makes you open up Instagram to go to that reel to actually engage in the conversation. And it just helps with views in general. So at least you have that benefit where you don't have to, you know, necessarily, post something in 2 different places. So yeah. I mean, I think that it it can feel tedious, like I said, but I think it is beneficial for you later. And again, maybe just focusing on 1 platform at a time, seeing what works.

Tonnisha [: 00:22:57

Like, maybe TikTok isn't where it's at for you. Maybe Instagram is where it's at for you. So, you know, you go all in there, and then maybe you do take your Instagram Reel that's already created and kinda just throw it on TikTok just because, which which is fine. But, again, being okay with how that looks and how that comes off. And if you are, then great. I mean, I've done it so many times. I'm not a huge stickler about it. But if you are trying to really grow on these platforms, it is those little tiny things that can make a difference.

Brett Johnson [: 00:23:33

Yeah. Exactly. Well and and, you know, this this last thing you wanna talk about is very timely because of the political year we're in, but I think it it it holds water no matter what. But, you know, being authentic, when you take a stance on political or social issues, which you're allowed to Don. I mean Yeah. You know, first off, we wanna both say, if that's what you wanna do, go for it. That's what it is. Social Idea, that's the first name in social media is social, but but every action has a reaction.

Tonnisha [: 00:24:05

Oh, yeah.

Brett Johnson [: 00:24:05

Let's put it that way. And and there are plenty of examples out there of, you know, companies, of of people, of organizations, of podcasts taking a stance or saying something, and it can it can backfire. It can. But but there's gonna be a little bit of a goal to that, I guess, when when when you Don something like that. Maybe you let you expand on on that idea.

Tonnisha [: 00:24:28

Yeah. And I think, you know, perfect timing being in a presidential election year, and then, you know I mean, really since 2020, I think a lot of brands have felt, an immense amount of pressure Mhmm. To feel like they need to or they have to, take some sort of political stance. And, I mean, there's pros and cons to both. There's, you know, some people feel like, I don't really care. I just love this food from this place. I'm gonna buy it. Some people, you know, truly, really care.

Tonnisha [: 00:25:06

And I think for you as a especially us as small business owners where, you know, we can't necessarily, you know, post something and then hide behind, like, this big corporation name. We are the brand. We are the business. We are the corporation. So just being mindful, not only about what you post on your business, but thinking about your personal social media as well. And just being authentic if you are gonna take a stance on political and social You know, I've seen where, online, a corporation may post in, pro something, but then it comes to find out that they take money or give money to maybe a politician or organization, that's completely the opposite of the thing that they're standing up for or against. And and people have had time. People will go do their research and and they'll dig, and they'll figure out, like, what's going on just for the sake of, which I think I think almost worse than taking an inauthentic stance is having to apologize and clean up for something later.

Tonnisha [: 00:26:21

So, you know, thinking about a company like Ben and Jerry's, for example, they talk a lot about prison reform, and although that has nothing to do with ice cream at all, they found a way to, you know, authentically kinda like that's their thing. They don't really talk about when they're talking about any sort of political or social issues, there's really nothing else that they talk about except for that. And that's like the thing that they're all about outside of creating great ice cream. So just thinking about this as we're going into the year, I don't think that you have to say anything about anything ever if you don't want to.

Brett Johnson [: 00:27:03

Right. I think,

Tonnisha [: 00:27:03

you know, we all have our personal, beliefs and Idea, and if you choose to share that, great. If not, okay. I do think, however, that as a society, we are becoming a little more conscious where we intentionally do want to engage with brands or businesses, that align with, with our goals and with our mission, and sometimes not. I mean, people complain about, Chick fil A, but they still eat there.

Brett Johnson [: 00:27:39

Right.

Tonnisha [: 00:27:40

So it's like, you know, people have been complaining about Starbucks lately, but they still go. So, you know, there's a lot of people to where, you know, they'll they'll be online and saying one thing, but then they'll be in the drive through of of the place, like, as they're tweeting about it. So you can't really take too much stock in what people are saying and doing online. I think the goal this year for everybody, personal and professional, to just if you are taking a stance to be authentic and and be willing to, you know if if you're pressed about it or if people are pushing you on it, to be willing to say, like, yeah. This is what I feel. This is what I believe, and it is what it is. You know?

Brett Johnson [: 00:28:25

Right. Well and and, you know, and this may be going a bit of a to a rabbit hole, but it's that, you know, let's let's have some conversations around it as well too because so so why is Ben and Jerry's promoting, you know, prison reform? That story is probably very, very good. Right. So if you're looking to, you know, voice something, let's let's have that Sessions, know where your journey led you to Yeah. To this day to make that comment Mhmm. And and and be graceful to each other that everybody has can have that point of view. If you don't agree, that's perfectly fine. And you can you can you know, your your business can go elsewhere.

Brett Johnson [: 00:29:08

You can unsubscribe. You can unfollow, and that's okay. That's okay. It's just that if you I I think to be authentic, you do need to in your mind, whether you document or not, but at least know why you're doing what you're doing, why are you saying what you're saying. Yeah. And know that there isn't an action for every you know, every action has a reaction.

Tonnisha [: 00:29:30

Yes.

Brett Johnson [: 00:29:31

Yes. Know that it's gonna happen.

Tonnisha [: 00:29:33

And, unfortunately, we live in a world where there's always gonna be something going on. Mhmm. There's always gonna be, you know, some war, some fight, or or something that we have to battle against. And you also don't wanna burn yourself out by feeling like you have to jump on top of everything that's going on or make a statement about everything that's going on. But if you do have something that you're passionate about, like Ben and Jerry's, and, like, that is your focus, that's the only thing that you talk about, if you are gonna talk about anything political or social, like, that's gonna be the thing and that's it, then I think that's okay. But we also don't wanna burn ourselves out feeling like every time a major world event happens that we have to say something or we have to have an opinion, because we we really don't.

Brett Johnson [: 00:30:27

Right. I agree. I agree. So this is just a caution point. I I think it's a well thought out, you know, to to talk about that at this point in time to, you know, looking at your best practices.

Tonnisha [: 00:30:38

Yeah. Mhmm.

Brett Johnson [: 00:30:39

How what does that include? Does that include this? And if it does, just be careful. Just be careful knowing what can happen, and and go for it. And you know what? If if that's what you wanna do and you wanna try to change your little piece of the world or the whole world.

Tonnisha [: 00:30:53

Yeah. And

Brett Johnson [: 00:30:54

you think doing that, that's that's great because it it's a it's a drip in the water, and all of a sudden it pulls out, pulls out, and and if you can, that's fantastic.

Tonnisha [: 00:31:03

Agreed. It

Brett Johnson [: 00:31:04

just is. That's what that's what this is all about. You know, social media, podcasting, blogging, whatever is making making a dent.

Tonnisha [: 00:31:11

Right. See what

Brett Johnson [: 00:31:11

you can do with a dent.

Tonnisha [: 00:31:12

You know, for I'm a black woman. Like, if I talked about every single thing that got under my skin, like, that would be my entire like, everything I ever talked about on social media. Sure. And that's also draining too. You know? We we don't have to necessarily, we I think it's great to be mindful of the world and how we navigate the world and interact with people. But, again, I don't want any of us to, spend so much time trying to save the world, that we burn ourselves out and and lose focus of what our true goals are and what what our beliefs are. So just keeping that in mind, you know, there's Don be a lot going on this year. We we've seen it, already kinda starting to to bubble up.

Tonnisha [: 00:32:05

Yeah. So, you know, just kinda being prepared for that. And then also even thinking about, you know, even if you don't say anything, about something, there may be a day where you just don't need to say anything. There could be a major, you know, thing that's going on and maybe you posting about, you know like, maybe me making a post about, you know, how great entrepreneurship is on a day where there's this huge tragedy or event. It's you know, it it may not, resonate or make sense for what's happening. Like, I may not need to necessarily come out and make a statement about the thing, but maybe I just need to be quiet.

Brett Johnson [: 00:32:50

Right.

Tonnisha [: 00:32:50

For that day in respect to other people who may be feeling something or going through something. So that's something to think about too. You know, if the whole world is talking about this major issue and you're posting, like, hey. We got this new flavor of lemonade. Like, maybe that's not the right thing to do that day. So, again, you know, even if you're not necessarily saying anything, just being going in into this year as well.

Brett Johnson [: 00:33:24

Right. Yeah. Well, in that in that leads to sometimes you just need that extra pair of ears or eyes.

Tonnisha [: 00:33:31

Yeah. You know? And it,

Brett Johnson [: 00:33:33

whether it's, you know, just just somebody to throw that specific example right there that, you know, that you need that social media specialist going, I wanna do this. What do you think? Yeah. And it it it's that, well, from my experience with other clients, this can happen, this can happen, this, and this in the industry, this has happened, this has happened. Right. What do you think? You know, back and forth. So, I I think, you know, looking at these social media best practices, whether we label it for 2024 or whatever year, I think we brought up a lot of things that actually make sense

Tonnisha [: 00:34:05

all the time.

Brett Johnson [: 00:34:05

All the time. We just have to really, you know, get our arms around it. What's the best way to contact you just if somebody would like to, you know, I just need that extra little help, whether it's, you know, understanding what the best practices are, or getting my content together, or just I I need a sound board along with everything else. What's the best way to, you know, get a hold of you? Where can you be found?

Tonnisha [: 00:34:26

Yes. I offer free business consultations every week. So I'm always open to chat about anything. You can book yours by going to tjecommunications.com. I'm also on social media as tjecom or Tonnisha English Amamoo. So, yeah, definitely don't hesitate to reach out. I love being able to kinda share my thoughts and insights with other business owners and podcasters. So, yeah, don't hesitate to reach out if you wanna chat.

Brett Johnson [: 00:34:57

Right. And reaching out to me at MyPodcastGuy.com is gonna get you we can, you know, do a podcast audit. You know, and I've stated many times that it it's always about best practices with podcasting. So let's take a look at what you're doing, and more than likely, it's gonna involve one of our circle of experts as well too, because of all the little things that we talk about at each of these episodes all come together to make your your product better, your content better, whatever it might be. So, but, yeah, you can contact me again at my podcast Guy. And, Tonnisha, thanks again for joining me.

Tonnisha [: 00:35:28

Of course. Thanks for having me. Appreciate it.