Transcribing Your Podcast for Maximum SEO and Audience Impact
In this episode, we're getting into the nitty-gritty of podcast transcriptions and why they're an absolute must-have. We'll break down how transcripts can supercharge your SEO, make your show more accessible, and give you a ton of material to repurpose into social media posts, blogs, and more.
Whether you’re looking to make your content easier to find, more inclusive, or just squeeze more value out of each episode, transcriptions are your new best friend. Plus, we'll touch on how they can keep you on the right side of legal requirements in certain industries.
Top Takeaways
1. **SEO and Discoverability**:
- Transcripts enhance SEO, making your podcast more visible on search engines like Google, YouTube, and Spotify, increasing the chances of gaining new listeners.
2. **Podcast Assets**:
- Transcripts can be used to create advanced show notes, including pull quotes, social media posts, timestamps, blogs, and keywords related to the podcast.
3. **Accessibility**:
- Offering transcripts ensures your podcast is accessible to people with hearing issues and accommodates different listening preferences, showing inclusivity and care for all audience members.
4. **Audience Engagement**:
- Making transcripts available demonstrates attention to detail and helps foster a stronger connection with your audience.
5. **Content Repurposing**:
- Transcripts can be repurposed into various content pieces like social media posts, email snippets, newsletters, and blog posts, providing a versatile tool for content creation.
6. **Productivity and Efficiency**:
- Transcripts allow quick reference to key points, quotes, or stats from episodes, eliminating the need for time-consuming audio scrubbing and aiding in productivity.
7. **Shareable Assets**:
- Transcripts provide shareable content assets for guests and can be useful for future projects by preserving key moments from older episodes.
8. **Legal Compliance**:
- In some industries, transcripts are necessary for legal and accessibility reasons, ensuring that your podcast follows inclusivity laws and standards.
9. **Long-Term Benefits**:
- Transcribing your podcast is an investment in long-term audience engagement, content versatility, and brand accessibility, making it a valuable practice for sustained growth.
10. **Commitment to Quality**:
- Including transcripts signifies a commitment to offering a multi-sensory experience that caters to varied audience needs, ultimately leading to a more loyal listener base.
Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.
Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.
The Circle of Experts are:
Yasmine Robles from Robles Designs
Tonnisha English-Amamoo of TJE Communications
Brett Johnson, My Podcast Guy, from Circle270Media Podcast Consultants
Music from #Uppbeat (free for Creators!):
https://uppbeat.io/t/vince-mcgill/lemon-slice
License code: 2NRNUIV5VG7FU3K5
https://creativecommons.org/licenses/by-nd/4.0/
Copyright 2024 Brett Johnson, My Podcast Guy
Transcript
Welcome to the Circle Sessions featuring the Circle of Experts. The Circle of Experts are Yasmine Robles from Robles Sessions, Tonnisha English Amamoo of TJE Communications, and Don The Idea Guy. I'm Brett Johnson from Circle 270 Media Podcast Consultants. Each week, one of the Circle of Experts joins me to talk about critical aspects of growing your podcast. We focus on marketing, social media, monetization, and website design to help you implement all of these together. This week, we're gonna talk about transcripts. Now we create what we call podcast assets from the transcripts of our client's podcast episodes. And then we create advanced show notes, which utilizes the transcript of an episode and creates multiple uses from that episode.
Brett Johnson [:Like pull quotes, social media posts, time stamps, blogs, and keywords associated with the podcast just to name a few. But there are some basic fundamental reasons you should transcribe your next episode and include it in your podcast publishing. First off, SEO and discoverability. Transcripts are a game changer for SEO and discoverability for your podcast. Search engines can read and index the text, which means your content has a better chance of showing up in relevant searches. Remember, more visibility equals more potential listeners discovering your awesome podcast. It's like a secret weapon for getting your show to pop up in more search Robles, whether it's on Google or within platforms like YouTube or Spotify. Just make sure you format the transcript properly with the right keywords and metadata, and you've got yourself a solid SEO boost.
Brett Johnson [:Our clients are experiencing a payoff in driving more traffic to their awesome content. Secondly, accessibility and improved listener experience. Making your podcast accessible through transcripts is a is a really smart move. Transcripts cater to all kinds of listing styles and preferences, making it way easier for people to understand and connect with your content. Plus, they're a lifesaver for folks with hearing issues or those who just prefer reading over listening. Guy offering transcripts, you're showing that you care about giving everyone a kick ass multi sensory experience. That kind of attention to detail is sure to make your audience feel valued and build a stronger bond with your brand. Thirdly, content repurposing.
Brett Johnson [:Transcripts are gonna change the way you look at repurposing podcast content. They're like a versatile sidekick opening up a wide pot world of possibilities. Think quotes for social media, email snippets, email newsletters, blog posts, the works. With transcripts in your arsenal, you can effortlessly transform your audio episodes into written gold. Transcripts are a productivity hack, allowing you to quickly reference key points, quotes, or stats from your episodes. No more endless audio scrubbing. Just a quick scan, and you've got the goods for your next project. Plus, you have created easy to use shareable podcast assets for your guests and assets for future you when you may have forgotten key moments in your older episodes.
Brett Johnson [:Plus a bonus item, legal compliance. Yeah. In some industries, transcripts are a must have for accessibility and inclusivity. By prioritizing transcription, you're showing your commitment to serving a diverse audience and staying on the right side of the law. Bottom line, transcribing your podcast is an investment that keeps on giving audience engagement, content versatility, and future proofing your brand's accessibility. You might think creating transcripts might seem like a an Experts hassle, but it's totally worth it for reaching a wider audience and keep your listeners engaged. Including transcripts shows that you care about making your content accessible to everyone. It's a win win situation.
Brett Johnson [:You get to connect with more listeners, and they get to enjoy your podcast in a way that works best for them. Remember, podcasting is a marathon. It's not a sprint. Be patient, take action, and apply yourself. Let's talk about what podcasting can do for your business in the next 12 months. Whether you're b to c or b to b, we can create a content marketing strategy that will work for you. Remember, we help you focus on the why you're podcasting, not on the how to podcast. Connect with me if you'd like to talk more about this.
Brett Johnson [:My calendar is available on my Circle 270 Media podcast consultants business website circle270media.com, or it might be just as easy to remember my podcast guy dot com.
